CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
References: cjent.co.kr & ibelieveinadv
Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that.
Using a giant billboard as part of a movie campaign is fairly commonplace, but these giant Wi-Fi billboards generate tons of buzz for the film. As people pass by, the Wi-Fi signal connects to their phones and with a click of a button, gives them free Internet access to clips and trailers for the movie. This innovative marketing method grabbed the attention of the media as well as the people who tend to focus more on their smartphones than the ads around them.
Reaching out to audiences through a new interactive way is what made this Wi-Fi ad campaign successful.
Using a giant billboard as part of a movie campaign is fairly commonplace, but these giant Wi-Fi billboards generate tons of buzz for the film. As people pass by, the Wi-Fi signal connects to their phones and with a click of a button, gives them free Internet access to clips and trailers for the movie. This innovative marketing method grabbed the attention of the media as well as the people who tend to focus more on their smartphones than the ads around them.
Reaching out to audiences through a new interactive way is what made this Wi-Fi ad campaign successful.
Trend Themes
1. Interactive Billboard Advertisements - Using billboards with interactive elements, such as connecting to a user's phone, can generate buzz and engagement with advertisements.
2. Mobile-friendly Ad Campaigns - Creating campaigns that specifically target mobile devices allows for greater reach and engagement with the smartphone audience.
3. Innovative Film Marketing - Innovative and creative marketing methods, such as using Wi-Fi billboards, can help draw attention to films and generate interest.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating innovative and interactive elements in campaigns to generate buzz and engagement with their target audience.
2. Film - The film industry can use creative marketing techniques, such as Wi-Fi billboards, to draw attention to their movies and generate interest among potential viewers.
3. Technology - Advancements in technology, such as smartphone connectivity, can be utilized in advertising campaigns to create more interactive and engaging experiences for users.
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