McDonald's Singapore is Now Serving French Fries With Truffle Seasoning
Alyson Wyers — November 27, 2015 — Lifestyle
References: mashable
As ubiquitous as the fast food chain is, McDonald's is able to test drive a variety of new menu items, including truffle fries at select Singapore stores. In the past, the Golden Arches have offered everything from squid ink burger buns to sakura fries in Asia. This means it is not even the first time they have experimented with their french fries.
The popular side dish now comes with a packet of truffle-flavored seasoning. Other promotional seasonings include cheese and seaweed. To get the full effect of the truffle fries, you simple empty the packet's contents and shake the fries within their brown paper bag to evenly distribute the product.
This is one way McDonald's is trying to offer slightly more gourmet fare.
The popular side dish now comes with a packet of truffle-flavored seasoning. Other promotional seasonings include cheese and seaweed. To get the full effect of the truffle fries, you simple empty the packet's contents and shake the fries within their brown paper bag to evenly distribute the product.
This is one way McDonald's is trying to offer slightly more gourmet fare.
Trend Themes
1. Fast Food Innovation - McDonald's experimenting with truffle seasoning for its french fries highlights the trend of fast food chains introducing more gourmet options.
2. Flavored Seasonings - The introduction of truffle-flavored seasoning for french fries demonstrates the trend of fast food chains offering a variety of unique and promotional seasonings.
3. Regional Menu Experimentation - McDonald's testing out different menu items in specific regions showcases the trend of fast food chains tailoring their offerings to local tastes and preferences.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to attract more customers and increase sales by introducing innovative and gourmet menu options like truffle fries with flavored seasonings.
2. Food Seasoning - The food seasoning industry can capitalize on the trend of fast food chains offering unique and promotional seasonings by partnering with these chains to create new and exciting flavor options.
3. Food Retail - The food retail industry can benefit from the trend of regional menu experimentation by identifying popular local food trends and incorporating them into their product offerings to attract a wider customer base.
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