Pizza Cat is a Web Series by Pizza Hut That Replaces Employees with Cats
Laura McQuarrie — August 25, 2014 — Lifestyle
References: pizzacat.pzh.jp & adweek
If you have a love of pizza, cats and happen to be in Japan, Pizza Hut's Pizza Cat shop would be the place to visit. Unfortunately the strange shop is Japan is not a real shop, but it's being promoted with an online web series as if it was a restaurant run totally by cats.
Each Pizza Cat episode will follow around one of its feline employees performing tasks like delivering pizza, cleaning up and managing the pizza shop's money. The promotional campaign is totally on the outrageous side, but you can be sure that there are a few people who won't have read the fine print and will go out in search of one of these fantastic Pizza Cat restaurants.
Each Pizza Cat episode will follow around one of its feline employees performing tasks like delivering pizza, cleaning up and managing the pizza shop's money. The promotional campaign is totally on the outrageous side, but you can be sure that there are a few people who won't have read the fine print and will go out in search of one of these fantastic Pizza Cat restaurants.
Trend Themes
1. Cat-operated Restaurants - Opportunity for businesses to explore unconventional staffing solutions like employing cats to attract customers.
2. Promotional Web Series - Potential for businesses to create online web series as a creative marketing strategy to engage customers.
3. Unconventional Advertising - Opportunity for businesses to use outrageous and unconventional advertising methods to pique customer interest.
Industry Implications
1. Food and Beverage - Potential for the food and beverage industry to experiment with unique and attention-grabbing concepts to differentiate themselves in the market.
2. Entertainment - Opportunity for the entertainment industry to leverage web series and unique promotional campaigns to attract and engage audiences.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to push boundaries and develop unconventional strategies to captivate consumer attention.
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