The 'French Fry Shakers' from Church's Chicken Allow for Customization
Katherine Pendrill — January 19, 2016 — Lifestyle
References: facebook & brandeating
The new 'French Fry Shakers' from Churches Chicken add an element of customization to the fast food experience. Instead of choosing from the limited selection of salt or pepper, consumers can now season their fries to perfection.
The French Fry Shakers are packets of dry seasoning that can be added to the chain's crinkle-cut fries. To use the packets, consumers simply add the desired amount of seasoning to their dish and then shake the fries while they are still in the bag. The seasoning comes in two flavors, which allows consumers to chose between Zesty Ranch or spicy Texas Pete. The packets are available free of charge, giving consumers an easy way to customize their meal.
A similar concept has also been tested at McDonald's, which indicates that seasoning flavors may soon become a regular addition to fast food menus.
The French Fry Shakers are packets of dry seasoning that can be added to the chain's crinkle-cut fries. To use the packets, consumers simply add the desired amount of seasoning to their dish and then shake the fries while they are still in the bag. The seasoning comes in two flavors, which allows consumers to chose between Zesty Ranch or spicy Texas Pete. The packets are available free of charge, giving consumers an easy way to customize their meal.
A similar concept has also been tested at McDonald's, which indicates that seasoning flavors may soon become a regular addition to fast food menus.
Trend Themes
1. Customized Fast Food Seasonings - There is an opportunity to create more customized seasoning options for fast food consumers, allowing them to personalize their meals to their own preferences.
2. Packeted Seasoning Innovation - The creation of new and unique seasoning packets for fast food chains could be a way to stand out from competitors and provide a unique experience for customers.
3. Seasoning Marketing Campaigns - Marketing campaigns could be developed around specific seasoning options, creating hype and excitement around new and unique flavors available at fast food chains.
Industry Implications
1. Fast Food Industry - The fast food industry could benefit from innovative and customized seasoning options as a way to stand out from competitors and provide a unique experience for customers.
2. Food Packaging Industry - The food packaging industry could develop new and unique packaging for seasoning packets for fast food chains.
3. Marketing Industry - The marketing industry could benefit from developing campaigns around specific seasoning options to create excitement and draw customers to fast food chains.
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