Restaurant Technology at Richtree Natural Market Enriches Experiences
Laura McQuarrie — January 8, 2016 — Marketing
References: retail-innovation
From the time that consumers arrive at Natural Market Restaurants and are greeted by a virtual hologram named Mrs. Green, it's clear that this is one eatery that's implementing cutting-edge restaurant technology. Beyond its high-tech welcoming system, the restaurant also creates an engaging dining environment with a 23-foot video mural and an interactive gaming area for kids that responds to gestures.
Entertainment aside, Natural Market Restaurants also implemented a number of practical solutions to improve the ordering and dining experience. The restaurant implemented all-digital menus, which are instantly updated to reflect any changes. One of the best innovations of all are the easy and intuitive touchscreen self-ordering kiosks that let consumers skip lines and pat at their own convenience.
Beyond simply creating a more streamlined way to purchase food, Natural Market Restaurants has been successful at making the entire journey experiential.
Entertainment aside, Natural Market Restaurants also implemented a number of practical solutions to improve the ordering and dining experience. The restaurant implemented all-digital menus, which are instantly updated to reflect any changes. One of the best innovations of all are the easy and intuitive touchscreen self-ordering kiosks that let consumers skip lines and pat at their own convenience.
Beyond simply creating a more streamlined way to purchase food, Natural Market Restaurants has been successful at making the entire journey experiential.
Trend Themes
1. High-tech Dining - The integration of cutting-edge restaurant technology can enhance the dining experience of customers.
2. Digital Menus - The use of digital menus that are instantly updated can create a more efficient and effective ordering experience for customers.
3. Self-ordering Kiosks - Implementing easy and intuitive touchscreen self-ordering kiosks can streamline the ordering process and improve customer satisfaction.
Industry Implications
1. Restaurant Industry - Restaurants can benefit by implementing innovative technology to enhance the overall dining experience of customers.
2. Hospitality Industry - High-tech dining can create a new dimension of experiential dining in the hospitality industry.
3. Entertainment Industry - Interactive gaming areas and video murals can create a dynamic and engaging dining experience for customers in the entertainment industry.
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