The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
Katherine Pendrill — August 12, 2016 — Marketing
References: starbucksforlife & brandeating
Starbucks recently launched a summer edition of its 'Starbucks for Life' game, which gives loyal customers a chance to win free food and drinks everyday for the next 30 years. Designed to be more fun and engaging than the average punch card program, the game gives consumers a new reason to head to Starbucks for their morning coffee.
The latest edition of the Starbucks for Life game runs until September 12th and is open to all Starbucks Loyalty members. To play the game, customers must collect game pieces to add to their digital game board. Customers earn one game piece for each purchase, with a bonus piece awarded for orders totaling $10 or more. The top prizes awarded for the game include Starbucks for life, a year, a month or a week.
The latest edition of the Starbucks for Life game runs until September 12th and is open to all Starbucks Loyalty members. To play the game, customers must collect game pieces to add to their digital game board. Customers earn one game piece for each purchase, with a bonus piece awarded for orders totaling $10 or more. The top prizes awarded for the game include Starbucks for life, a year, a month or a week.
Trend Themes
1. Gamified Loyalty Programs - Disruptive innovation opportunity: Businesses can gamify their loyalty programs to engage customers and incentivize repeat purchases.
2. Long-term Customer Rewards - Disruptive innovation opportunity: Companies can offer long-term rewards to loyal customers, creating a sense of exclusivity and fostering brand loyalty.
3. Digital Game Mechanics - Disruptive innovation opportunity: Incorporating digital game mechanics into marketing strategies can increase customer involvement and excitement.
Industry Implications
1. Coffee Shop Industry - Disruptive innovation opportunity: Coffee shops can adopt similar reward programs to provide unique incentives and stand out in a competitive market.
2. Retail Industry - Disruptive innovation opportunity: Retailers can implement gamified loyalty programs to enhance customer experiences and attract repeat business.
3. Food and Beverage Industry - Disruptive innovation opportunity: Food and beverage companies can create long-term customer rewards to increase brand loyalty and encourage customer retention.
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