Dunkin' Donuts is Testing Out a Menu App for On-the-Go Ordering
References: dunkindonuts & theverge
Popular donut chain Dunkin' Donuts is unveiling a new ordering app to streamline the process of selecting menu options and paying. The app is designed to encourage consumers that are on-the-go to order before they arrive to the cafe's location so that by the time they arrive, their order is waiting to be picked up.
The Dunkin' Donuts app is primarily focused on delivering product fast to the consumer with virtually no wait time. Customers can browse the app and order food items, donuts and coffee and pick up at their location of choice, or even have the food delivered in 45 minutes through Door Dash.
Currently Dunkin' Donuts is testing the app out at locations in Portland, but hopefully the app's convenience leads it to spread to all locations.
The Dunkin' Donuts app is primarily focused on delivering product fast to the consumer with virtually no wait time. Customers can browse the app and order food items, donuts and coffee and pick up at their location of choice, or even have the food delivered in 45 minutes through Door Dash.
Currently Dunkin' Donuts is testing the app out at locations in Portland, but hopefully the app's convenience leads it to spread to all locations.
Trend Themes
1. On-the-go Ordering - Streamlining ordering process for busy consumers who prioritize speed and convenience.
2. Menu App Technology - Innovative technology designed to enhance customer experience by simplifying orders and payments.
3. Delivery Apps - Increasing accessibility by providing delivery options improves convenience and encourages new customers.
Industry Implications
1. QSR Industry - Quick service restaurants can benefit from adopting similar technology to enhance customer experience and increase speed and convenience.
2. Mobile App Industry - Creating and launching intuitive, user-friendly ordering apps can streamline the ordering process and improve customer satisfaction.
3. Delivery Industry - Delivery companies who partner with QSRs can increase their market share by providing consumers with more convenient options for food and drink delivery.
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