Rutter's Touchscreen Ordering Stations Remember Previous Purchases
Laura McQuarrie — January 8, 2016 — Business
References: rutters & retail-innovation
In order to better serve its most loyal customers, fast food restaurant chain Rutter's implemented a unique feature on its touchscreen ordering kiosk. After putting through an order, patrons have the chance to enter their VIP number and opt for the kiosk to remember their order. This feature works for up to 12 past orders, making it extremely easy for a consumer to return on a separate occasion and re-order a number of different favorite food combinations.
To further celebrate its VIP customers, Rutter's also makes use of its mobile app to offer easy payment options, targeted coupons and rewards. As if combining the features of Foursquare and Yelp, the mobile app also provides a place for customers to check in and provide feedback. In return, they are eligible to receive incentives.
To further celebrate its VIP customers, Rutter's also makes use of its mobile app to offer easy payment options, targeted coupons and rewards. As if combining the features of Foursquare and Yelp, the mobile app also provides a place for customers to check in and provide feedback. In return, they are eligible to receive incentives.
Trend Themes
1. Personalized Ordering Experience - Implementing touchscreen ordering kiosks that remember previous purchases offers a personalized and convenient experience for customers, increasing brand loyalty.
2. Mobile App Integration - Integrating mobile apps that offer easy payment options, targeted coupons, and rewards enhances customer engagement and provides a platform for feedback and incentives.
3. Customer Relationship Management - Leveraging technology to track customer orders and preferences allows businesses to build stronger relationships with their most loyal patrons and improve overall customer satisfaction.
Industry Implications
1. Fast Food - Fast food chains can implement touchscreen ordering kiosks and mobile app features to enhance the customer experience and drive brand loyalty.
2. Mobile Technology - Companies specializing in mobile app development and integration can benefit from the increasing demand for seamless and personalized ordering experiences in the food industry.
3. Customer Service and Feedback - Businesses that provide tools for customers to easily provide feedback, such as mobile apps, can gain valuable insights and improve their products and services based on customer preferences.
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