The New Jack in the Box Promotion Involves One Million Free Burgers
Katherine Pendrill — February 8, 2016 — Marketing
References: brandeating
In order to promote its most recent menu changes, Jack in the Box is giving away one million free burgers. The announcement was made during the Super Bowl with a commercial featuring the brand's mascot bringing burgers to hungry consumers.
The promotion starts on February 7th and runs until February 15th or until one million burgers have been given away. The free burgers in question are the Double Jack, the Jumbo Jack or the Habanero Ultimate Cheeseburger. Customers simply sign up on the brand's website in order to receive a coupon for a free burger of their choice. The promotion is intended to highlight the chain's recent menu upgrades and the launch of the Double Jack.
The free burgers represent an effort to introduce more consumers to Jack in the Box products without forcing them to make a purchase.
The promotion starts on February 7th and runs until February 15th or until one million burgers have been given away. The free burgers in question are the Double Jack, the Jumbo Jack or the Habanero Ultimate Cheeseburger. Customers simply sign up on the brand's website in order to receive a coupon for a free burger of their choice. The promotion is intended to highlight the chain's recent menu upgrades and the launch of the Double Jack.
The free burgers represent an effort to introduce more consumers to Jack in the Box products without forcing them to make a purchase.
Trend Themes
1. Promotional Giveaways - Free promotional items can be an effective way for brands to attract new customers and reinforce loyalty.
2. Menu Upgrades - Updating menus and introducing new products is a way for brands to keep up with changing consumer preferences.
3. Online Sign-up Promotions - Online sign-ups and promotions can help brands gather consumer data and increase brand awareness.
Industry Implications
1. Fast Food - Fast food chains can use promotional giveaways and menu upgrades to garner interest and retention from consumers.
2. Marketing - Marketing firms can help brands develop and execute effective promotional campaigns that engage and entice consumers.
3. E-commerce - E-commerce websites can partner with brands to offer exclusive promotional giveaways and discounts in exchange for customer data.
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