Kellogg's Recently Opened a Cafe That Serves Gourmet Cereal Bowls
Katherine Pendrill — July 13, 2016 — Art & Design
References: newsroom.kelloggcompany & brandeating
Kellogg's is trying to change the way consumers think about cereal by opening a high-end cafe that serves up gourmet cereal. With classic Kellogg's brands and chef-driven ingredients, the upscale cereal bar puts a delicious twist on a classic breakfast dish.
The experimental cereal bar has been dubbed the 'Kellogg's NYC Cafe' and it will be a permanent fixture in the Times Square area. The shop will serve classic Kellogg's cereal such as Special K, Rice Krispies and Frosted Flakes, but with a gourmet twist. Instead of simply adding milk, customers will be able to enjoy chef-curated toppings such as green tea powder, toasted peanuts and even ground coffee. The cafe will also allow consumers to build their own gourmet cereal bowl by choosing from the extensive selection of toppings.
With a growing number of consumers looking for more creative breakfast options, the new Kellogg's NYC Cafe puts an innovative twist on a long-time pantry staple.
The experimental cereal bar has been dubbed the 'Kellogg's NYC Cafe' and it will be a permanent fixture in the Times Square area. The shop will serve classic Kellogg's cereal such as Special K, Rice Krispies and Frosted Flakes, but with a gourmet twist. Instead of simply adding milk, customers will be able to enjoy chef-curated toppings such as green tea powder, toasted peanuts and even ground coffee. The cafe will also allow consumers to build their own gourmet cereal bowl by choosing from the extensive selection of toppings.
With a growing number of consumers looking for more creative breakfast options, the new Kellogg's NYC Cafe puts an innovative twist on a long-time pantry staple.
Trend Themes
1. Upscale Cereal Bar Experience - Creating high-end cereal bars that offer gourmet ingredients and unique toppings as a way to elevate the breakfast experience.
2. Chef-curated Cereal Bowls - Collaborating with chefs to create gourmet cereal bowls with innovative and unexpected combinations of toppings.
3. Customizable Cereal Experiences - Providing consumers with the opportunity to build their own gourmet cereal bowls by offering a wide selection of toppings and ingredients.
Industry Implications
1. Food and Beverage Industry - Exploring new ways to innovate in the cereal industry by elevating the breakfast experience and offering unique and personalized options.
2. Hospitality Industry - Integrating cereal bars into hotels, restaurants, and cafes as a way to offer guests a trendy and upscale breakfast option.
3. Branding and Marketing Industry - Designing and promoting new cereal bar concepts and experiences to target consumers looking for creative and innovative breakfast choices.
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