Kellogg's Cereal Cafe Has Opened a Permanent Space in NYC's Union Square
Ellen Smith — November 30, 2017 — Lifestyle
References: newsroom.kelloggcompany & psfk
The Kellogg's Cereal cafe has opened in New York's Union Square, inviting consumers to indulge in a sugary bowl of cereal from the comfort of a vibrant and relaxing lounge space.
This permanent location speaks to the success of the brand's pop-up efforts, which trialed in Times Square this summer. Now, consumers can enjoy the tasty treat for breakfast, lunch and dinner as the cafe is serving up a variety of flavor offerings, in addition to customizable combinations. This unique space was designed with a social media savvy generation in mind, as every corner of its interior is Instagram-worthy.
Additional ingredients for menu offerings such as milkshakes, ice cream and Pop-Tarts are freshly sourced from the Union Square Farmer's Market.
This permanent location speaks to the success of the brand's pop-up efforts, which trialed in Times Square this summer. Now, consumers can enjoy the tasty treat for breakfast, lunch and dinner as the cafe is serving up a variety of flavor offerings, in addition to customizable combinations. This unique space was designed with a social media savvy generation in mind, as every corner of its interior is Instagram-worthy.
Additional ingredients for menu offerings such as milkshakes, ice cream and Pop-Tarts are freshly sourced from the Union Square Farmer's Market.
Trend Themes
1. Cereal Cafe Trend - The rise of cereal cafes offers a disruptive innovation opportunity for food and beverage companies to create unique dining experiences around nostalgic and customizable cereal offerings.
2. Pop-up Success - The success of the Kellogg's pop-up efforts showcases the potential for brands to test new concepts and gain consumer insights before launching permanent locations.
3. Instagram-worthy Spaces - The design of the Kellogg's Cereal cafe highlights the importance of creating visually appealing spaces that cater to the social media-savvy generation.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the cereal cafe trend by developing innovative cereal-based products and experiences that resonate with nostalgic and adventurous consumers.
2. Hospitality - The hospitality industry can incorporate cereal cafes into their offerings, providing guests with unique and customizable breakfast options that can enhance their overall dining experience.
3. Interior Design - The increasing demand for Instagram-worthy spaces presents an opportunity for the interior design industry to create visually stunning environments that attract customers and generate social media buzz.
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