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Sippable Novelty

The Gen Z affinity for oddity translates into indulgent beverages

Implications - Digital natives tend to have an affinity for oddities; this is true of everything from Gen Z's style of humor, to their taste in food and beverage. As a result, teens are responding to hyper-indulgent, almost novelty flavors, showing a need for connected thinking when it comes to concepts such as "Internet culture."
Workshop Question - If you were to launch a product aimed to appeal to Gen Z consumers, what would it be and how would it appeal to them?
Trend Themes
1. Hyper-indulgent, Novelty Flavors - As Gen Z has an affinity for oddities, business professionals can create unconventional blends of sweet and tart flavors to appeal to their potential consumers.
2. Unusual Food and Beverage Pairings - Business professionals can create unlikely partnerships between restaurants and popular food products to drum up curiosity and interest by offering something unique.
3. Fusion Desserts/beverages - Offering unique mash-ups of classic menu items can attract curious consumers looking for a different experience.
Industry Implications
1. Fast Food - Fast food chains can take advantage of offering unique flavor combinations to attract young consumers looking for novelty products.
2. Beverage Industry - Beverage companies should consider merging two or more popular food products to attract consumers who crave new experiences and are always looking for novel flavors.
3. Hospitality Industry - Hospitality professionals who offer fusion desserts/beverages can attract curious consumers who look for unusual dining experiences.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
106,211 Total Clicks
Date Range:
Jan 16 — May 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Healthy Rainbow Lattes
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Now that the limited-edition Unicorn Frappuccino from Starbucks has made its exit after much popularity, The Good Sort’s version of the Instagram-ready rainbow beverage has gained momentum.... MORE
Candy-Infused Milkshakes
Candy-Infused Milkshakes
Wienerschnitzel's New Candy Shakes are Made with Popular Sweets
While spring has yet to officially arrive, Wienerschnitzel is already preparing for the warmer weather ahead with its new line-up of Candy Shakes. With the ongoing popularity of over-the-top soft... MORE
Cereal-Infused Ice Cream Shakes
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Set to debut at participating locations starting on April 17, the Burger King From Loops Shake is a vanilla ice cream shake that has been blended with a generous supply of the iconic breakfast cereal.... MORE
Carbonated Soda Milkshakes
Carbonated Soda Milkshakes
Burger King Releases a Creamy Dr. Pepper Blended Beverage
Fast Food eatery Burger King has increased its drink options with the addition of a carbonated soda milkshake to its menu. The drink features the classic pop Dr. Pepper mixed in with creamy ice... MORE
Banana Split Frappuccinos
Banana Split Frappuccinos
This Starbucks Secret Menu Item is Perfect for Summer
The flavor options for the Starbucks Frappuccino are virtually endless, and the Banana Split Frappuccino proves some of the tastiest offerings are invented by the baristas themselves. Starbucks... MORE
Cheese-Based Milkshakes
Cheese-Based Milkshakes
The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
Although it began as an April Fool’s joke, Wayback Burgers ended up creating a real drink out of vanilla ice cream and Cheez Whiz called the Cheeeesy Gold Milkshake. Though the hybrid drink... MORE

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