This Jack in the Box Commercial is Designed to Appeal to Millennials
Katherine Pendrill — March 23, 2016 — Marketing
The latest Jack in the Box commercial is a millennial-targeted ad with an unusual twist. While many ads use bro-type characters to convey a sense of humor, this ad makes the muscular millennial the star of the commercial.
In the 'Hungry Buddy: The Muscle Head' commercial, a muscular character has a conversation with the camera about how the new Jack in the Box croissant sandwiches are comparable to a workout. The character then continues to draw parallels between his favorite gym routine and the delicious new croissant sandwiches. The idea is to connect with young millennials viewers who relate to the idea of bonding with friends over food.
While the Jack in the Box commercial does not explicitly mention the brand's food, the commercial is likely to connect with millennials viewers who prefer humor over a direct sales pitch.
In the 'Hungry Buddy: The Muscle Head' commercial, a muscular character has a conversation with the camera about how the new Jack in the Box croissant sandwiches are comparable to a workout. The character then continues to draw parallels between his favorite gym routine and the delicious new croissant sandwiches. The idea is to connect with young millennials viewers who relate to the idea of bonding with friends over food.
While the Jack in the Box commercial does not explicitly mention the brand's food, the commercial is likely to connect with millennials viewers who prefer humor over a direct sales pitch.
Trend Themes
1. Humor-based Commercials - Companies can capitalize on the trend of humor-based commercials, specifically targeting the millennial demographic.
2. Muscular/millennial Focused Ads - Using relatable characters that represent the millennial generation, such as muscular gym-goers, can be a disruptive innovation opportunity for companies targeting this demographic.
3. Friendship-based Marketing - Connecting with millennials through friendships and social relationships can be an effective way to market products and services to this demographic.
Industry Implications
1. Fast Food - Fast food chains can use humor and millennial-focused advertising to connect with younger consumers and increase sales.
2. Fitness - Fitness brands can partner with fast food chains or create their own products to capitalize on the trend of comparing food with exercise.
3. Marketing and Advertising - Marketing and advertising firms can help businesses develop creative and humorous campaigns that appeal to the millennial demographic.
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