The Wienerschnitzel App Rewards You For Wolfing Down Wieners
Rahul Kalvapalle — December 9, 2015 — Tech
References: itunes.apple & qsrmagazine
The mere mention of Wienerschnitzel's chili dogs and chili-cheese burgers is enough to reduce grown men to tears of joy, and this sort of ravenous loyalty will now be rewarded thanks to the restaurant chain's new mobile app, available for iPhone and Android phones.
Like other food retail mobile rewards apps, this one allows you to gain points for your purchases. But the rewards start even before that -- you get ten free points simply for signing up! Once you accrue 40 points, you will receive a free combo meal. This arrangement ensures that you save up your points for a delicious, wholesome meal rather than spending it on side orders and drinks, ensuring maximum bang for your buck.
The Wienerschnitzel mobile app allows you to indulge in your hot dog and corn dog fantasies, while feeling good about yourself for doing it. Chief marketing officer Doug Koegeboehn says that "we understand there are many dining options available, so we want to reward our guests for choosing us."
Like other food retail mobile rewards apps, this one allows you to gain points for your purchases. But the rewards start even before that -- you get ten free points simply for signing up! Once you accrue 40 points, you will receive a free combo meal. This arrangement ensures that you save up your points for a delicious, wholesome meal rather than spending it on side orders and drinks, ensuring maximum bang for your buck.
The Wienerschnitzel mobile app allows you to indulge in your hot dog and corn dog fantasies, while feeling good about yourself for doing it. Chief marketing officer Doug Koegeboehn says that "we understand there are many dining options available, so we want to reward our guests for choosing us."
Trend Themes
1. Mobile Rewards Apps - Creating mobile apps with rewards features for food retail is a trend that can drive customer loyalty and increase sales.
2. Gamification - Using gamification elements, like earning points, to incentivize customer behavior is a trend that can enhance customer engagement and loyalty.
3. Customer Reward Programs - Implementing customer reward programs in the food industry is a trend that can attract and retain customers, giving them incentives to choose a particular brand.
Industry Implications
1. Food Retail - The food retail industry can embrace mobile rewards apps to create a competitive advantage and attract more customers.
2. Mobile App Development - The mobile app development industry can tap into the trend of creating rewards apps for food retail, offering their expertise to businesses.
3. Customer Loyalty Solutions - The customer loyalty solutions industry can help food retail businesses design and implement effective reward programs to enhance customer loyalty.
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