This Hybrid Breakfast Wrap Combines Two Dishes into One
Katherine Pendrill — April 10, 2016 — Lifestyle
References: jackinthebox & brandeating
Jack in the Box recently debuted a hybrid breakfast wrap called the Triple Cheese & Hash Brown Breakfast Burrito. In recent years, many chains have been expanding their breakfast menus by adding more to-go options. This hybrid burrito allows customers to enjoy two delicious breakfast items in one handheld wrap.
The new Triple Cheese & Hash Brown Breakfast Burrito is a breakfast dish that consists of a harsh brown, scrambled eggs, cheddar cheese, provolone cheese, pepper jack cheese and a cheddar cheese sauce all stuffed inside a warm flour tortilla. For an added kick, the hybrid breakfast wrap comes with a side of Fire Roasted Salsa for dipping.
The new breakfast burrito demonstrates a growing demand for fast food dishes that consumers can enjoy on the go.
The new Triple Cheese & Hash Brown Breakfast Burrito is a breakfast dish that consists of a harsh brown, scrambled eggs, cheddar cheese, provolone cheese, pepper jack cheese and a cheddar cheese sauce all stuffed inside a warm flour tortilla. For an added kick, the hybrid breakfast wrap comes with a side of Fire Roasted Salsa for dipping.
The new breakfast burrito demonstrates a growing demand for fast food dishes that consumers can enjoy on the go.
Trend Themes
1. Hybrid Breakfast Wraps - Opportunity for creating innovative breakfast wraps that combine multiple dishes into one convenient handheld option.
2. Expanding Breakfast Menus - Opportunity for restaurants to expand their breakfast menus by introducing more to-go options.
3. Fast Food On-the-go - Opportunity to cater to the growing demand for fast food dishes that can be enjoyed while on the go.
Industry Implications
1. Fast Food - Opportunity for fast food chains to capitalize on the demand for hybrid breakfast wraps and expand their breakfast offerings.
2. Convenience Food - Opportunity for makers of convenience food products to develop new breakfast wraps that cater to consumers looking for easy, on-the-go options.
3. Drive-thru Restaurants - Opportunity for drive-thru restaurants to attract customers by offering tasty and convenient breakfast wrap options.
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