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Custom Acquisition

Personalization is brought back into stores to offer creative consumer input

Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Trend Themes
1. In-store Customization - The trend of in-store customization is being driven by a need for more tangible alternatives and is enhancing interaction between retailers and buyers.
2. Personalization - Consumers are demanding more personalized experiences across industries, creating a need for brands to offer customized products and services.
3. Experiential Retail - Experiential retail stores provide immersive and hands-on experiences for customers, allowing them to interact with products and technologies before making purchases.
Industry Implications
1. Technology - The technology industry can benefit from the trend of in-store customization by offering personalized gadgets and devices in brick and mortar locations.
2. Fashion - Customizable clothing shops are disrupting the fashion industry by offering consumers the opportunity to design their own clothing and accessories.
3. Retail - Experiential retail stores can benefit the retail industry as they provide customers with an interactive and personalized shopping experience.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
798,114 Total Clicks
Date Range:
Mar 13 — Nov 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Interactive Travel Agencies
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
Imagination plays an enormous role in planning one’s dream holiday, so this scheme for an interactive travel shop really enhances the booking experience for consumers. With the tagline of &#... MORE
Barista-Replacing Vending Machines
Barista-Replacing Vending Machines
Briggo’s Coffee-Bots Replaces the Human Touch
The robot barista, a result of the collaboration between Texas-based start-up Briggo and Fuseproject, may be able to fully replace the person behind the counter at your local coffee shop. Coffee... MORE
Interactive Tech Retail
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
This immersive Intel Ultra Store in Beijing is an immersive retail experience dedicated to the launch of the Intel Ultrabook. Appearing more like a showroom than a retail boutique, the colorful shop... MORE
Experiential Electronic Shops
Experiential Electronic Shops
Motorola's 'Moto' Store is the Brand's First Brick and Mortar Shop
With the holidays around the corner, Motorola will open ‘Moto,’ the brand’s first brick and mortar location. The store will open in its hometown of Chicago and will give customers... MORE
play_circle_filled3D Printing Vending Machines
3D Printing Vending Machines
Customized 3D Printing is in Vending Machine Form Thanks to Dreambox
If you’re somebody who wants to get into customized 3D printing, but can’t afford the rather high current price of entry, there’s good news for you. Customized 3D printing is... MORE
Personalized Winter Parkas
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
Eddie Bauer recently launched a service that allows customers to design a custom winter jacket. When it comes to outerwear, customers are often forced to choose between style and functionality. This... MORE
Customizable Fragrance Studios
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
‘Victoria’s Secret’ recently unveiled a customizable fragrance studio that allows consumers to personalize the perfect scent. While there are a number of different perfumes to... MORE
Custom Denim Shops
Custom Denim Shops
Build-Your-Own Jean Collection with the G-Star Raw Atelier
Shopping for jeans just got a little bit easier with G-Star Raw Denim Atelier in Soho. You can now achieve the perfect fit- hemming and tailoring to your exact proportions so that you can look... MORE
Consumer-Made Phone Plans
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
Sure’s new and interactive cellphone shop features large touch screens that allow consumers to browse options inside the store and create their own personalized phone plans. The idea of... MORE

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