The Black Storm Parka Features High-Tech Construction
Rahul Kalvapalle — November 19, 2014 — Fashion
References: uberfunction
The Black Storm Parka by Uber is a parka that delivers ultra-warm comfort for unforgiving cold winters without making you feel like you're lugging around too much weight. This high quality parka will keep you snug yet stylish at temperatures as low as -25 degrees Centigrade.
This parka is sheathed in a proprietary Regulator membrane which makes the parka waterproof (to a depth of 20 mm), breathable and dynamic. For a parka this warm and this well equipped, the light weight of 1000 grams is truly exceptional.
The parka is highly functional and is fitted with a handsome array of pockets located on the chest, lower cargo section and inner lining. The front placket of the parka is laminated.
The Black Storm Parka costs just over $310
This parka is sheathed in a proprietary Regulator membrane which makes the parka waterproof (to a depth of 20 mm), breathable and dynamic. For a parka this warm and this well equipped, the light weight of 1000 grams is truly exceptional.
The parka is highly functional and is fitted with a handsome array of pockets located on the chest, lower cargo section and inner lining. The front placket of the parka is laminated.
The Black Storm Parka costs just over $310
Trend Themes
1. Lightweight Winter Apparel - Disruptive innovation opportunity: Invest in high-tech fabric and membrane technology for lightweight parkas and jackets, without sacrificing warmth and durability.
2. Multi-functional Outerwear - Disruptive innovation opportunity: Develop versatile parkas and jackets with various pockets, pockets with specialized features (e.g. water-resistant lining, phone holder), and easy-to-access but secure closures.
3. Affordable Luxury Winter Clothing - Disruptive innovation opportunity: Produce winter jackets and parkas that cater to budget-conscious consumers, but still deliver high-performance through the use of new materials and construction techniques.
Industry Implications
1. Outdoor Clothing and Equipment - Disruptive innovation opportunity: Continue to push the envelope by developing and leveraging new materials and technologies to consumer outdoor sports and activities.
2. Fashion and Clothing Retail - Disruptive innovation opportunity: Integrate new fabrics, innovative closures and multi-purpose pockets into streetwear and everyday fashion, to appeal to consumers who demand both style and function.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Find new ways of creating durable, lightweight and functional clothing that are sustainable and eco-friendly, without sacrificing quality or performance.
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