This Kid's Shoe Store Features an Interactive Retail Display
Rebecca Byers — April 8, 2015 — Marketing
References: freshome
Designed by Rippmann Oesterle Knauss (ROK), this ultramodern children's shoe store in Stuttgart boasts an impressive interactive retail display. The Suppakids Sneaker Boutique in Stuttgart boasts a brightly lit wooden wall that can hide and reveal the contents of each cupboard on command.
The unique retail experience was designed in order to offer maximum flexibility to the client, while remaining playful and underwhelming. A combination of natural and painted pinewood in geometric patterns and masterful engineering, the system of cupboards is made up of subtly integrated wooden disks that channel the customer's attention to the selection of footwear.
This unique interactive retail display is ideal for a children's store, given the mesmerizing wall of shoes will serve as a great distraction while parents get the shopping done.
The unique retail experience was designed in order to offer maximum flexibility to the client, while remaining playful and underwhelming. A combination of natural and painted pinewood in geometric patterns and masterful engineering, the system of cupboards is made up of subtly integrated wooden disks that channel the customer's attention to the selection of footwear.
This unique interactive retail display is ideal for a children's store, given the mesmerizing wall of shoes will serve as a great distraction while parents get the shopping done.
Trend Themes
1. Interactive Retail Displays - Innovative retail displays like the one in the Suppakids Sneaker Boutique present a range of possibilities for how storefronts can create immersive experiences for customers.
2. Flexible Store Layouts - Retail spaces that prioritize flexibility, such as the Stuttgart store with its hiding and revealing wooden wall, offer a competitive advantage in adapting to changing consumer needs.
3. Design-integrated Technology - The combination of masterful engineering and visually striking design serves as a reminder that technology can be seamlessly integrated into storefronts to create products that are both functional and aesthetically pleasing.
Industry Implications
1. Retail - As consumer tastes continue to evolve, retailers must remain agile by integrating technology and innovative design concepts into brick-and-mortar storefronts.
2. Interior Design - Interior designers have an opportunity to bridge the gap between technology and physical spaces, creating interactive displays that enhance a consumer's shopping experience.
3. Children's Products - Incorporating interactive displays in children's storefronts is particularly apt, given the unique challenges parents face in keeping their children occupied while they shop.
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