The auto industry turns to more ostentacious marketing tactics
Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Trend Themes
1. Prestige Marketing - Auto companies are emphasizing prestigious lifestyles over straightforward benefits branding for both luxury and non-luxury vehicles, creating disruptive innovation opportunities in lifestyle branding for other industries as well.
2. Artistic Auto Installation - Collaborating with artists and designers to create installations showcasing the latest car technologies can create immersive customer experiences, offering disruptive innovation opportunities for automotive, art, and design industries.
3. Interactive Branding - Creating immersive, interactive experiences that engage with customers in unique ways can create disruptive innovation opportunities for a variety of industries ranging from automotive to fashion to entertainment and more.
Industry Implications
1. Automotive Industry - Collaborating with artists and designers, emphasizing luxury lifestyles through prestige marketing, and creating innovative technologies that are beautiful and functional can help carmakers stand out in a crowded marketplace.
2. Fashion Industry - Collaborating with auto companies to create immersive fashion experiences that connect with consumers on a deeper level can help fashion brands differentiate themselves from competitors.
3. Art & Design Industry - Collaborating with auto companies to create artistic installations showcasing the latest car technologies can create memorable experiences for audiences and help artists and designers reach new audiences.
4 Featured, 34 Examples:
369,862 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:
