Blunt eco packaging caters to those who desire visual accountability
Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Trend Themes
1. Visible Eco Packaging - As environmental awareness grows, brands are using conspicuous eco materials combine with a desire for more easily identifiable marks of environmental accountability.
2. Smart Packaging as a Marketing Tool - Companies are collaborating with designers to develop smart packaging that showcases the brand's sustainability focus and story.
3. Deceptive Design Decisions - Designers are creating packaging that emulates the casual appeal of different types of drinks, such as beer packaging for wine and illustrated coasters packaging for wood products.
Industry Implications
1. Sustainable Packaging - Businesses looking to showcase their eco-friendly initiatives can create packaging that is easy to identify as both sustainable and visually appealing to their audience.
2. Food and Beverage - Food and beverage companies can collaborate with designers to create smart packaging that tells their story and showcases their product in a visually appealing way to their audience.
3. Artisan Products - Artisan and handmade product companies can develop packaging that showcases the artisanal spirit of their products through playful, illustrated details.
