Offering guidance, social media apps offer accessible advice when shopping
Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.
Trend Themes
1. Social Media Shopping - The use of social media to make online shopping more social, fun, and interactive.
2. Personalized Recommendations - The use of data to provide personalized shopping recommendations to customers based on their preferences and behavior.
3. Crowdsourced Retail - The use of community input to provide real recommendations on fit and sizing for a more convenient online shopping experience.
Industry Implications
1. Social Media - Social media companies can improve their e-commerce integration and provide new features for users to shop more easily.
2. Retail - Retail companies can benefit from personalized recommendations to increase customer engagement and retention.
3. Fashion - Fashion industry can benefit from crowdsourced retail options to provide better fit information and increase sales.
4 Featured, 36 Examples:
153,066 Total Clicks
Date Range:
Mar 14 — Jun 14
Trending:
Warm
Consumer Insight Topics:
