The New Saturdays Surf Osaka Flagship is Upscale Beach Retail
Rebecca Byers — April 7, 2015 — Fashion
References: saturdaysnyc & selectism
The new Saturdays Surf Osaka Flagship store is a stunning timber-filled shop that brings more of the brand's laid back surf lifestyle. The fourth Saturdays NYC retail location in Japan following the original and a second in New York, the Osaka flagship is actually the largest to date.
While its other locations have come to be known for its coffee shops, the Saturdays Surf Osaka flagship store includes a next level cafe peddling good brews and baked goods and sandwiches. Once you've grabbed a bite to eat, you can peruse the wares, clothing, accessories and selection of surf magazines.
While Osaka may seem like a reach for niche surf brand, the same thing could be said about New York City, where Saturdays' laid back shops have become an institution.
While its other locations have come to be known for its coffee shops, the Saturdays Surf Osaka flagship store includes a next level cafe peddling good brews and baked goods and sandwiches. Once you've grabbed a bite to eat, you can peruse the wares, clothing, accessories and selection of surf magazines.
While Osaka may seem like a reach for niche surf brand, the same thing could be said about New York City, where Saturdays' laid back shops have become an institution.
Trend Themes
1. Upscale Beach Retail - Disruptive innovation opportunity: Create high-end surf boutiques that offer a blend of luxury fashion, specialty coffee, and surf culture.
2. Laid Back Surf Lifestyle - Disruptive innovation opportunity: Develop retail spaces that embody a relaxed surf atmosphere to cater to the growing demand for laid-back experiences.
3. Surf Culture Expansion - Disruptive innovation opportunity: Expand surf-inspired brands into new markets and locations, like Osaka, to reach a wider customer base.
Industry Implications
1. Retail - Disruptive innovation opportunity: Transform traditional retail stores into experiential destinations that combine product offerings with unique experiences.
2. Fashion - Disruptive innovation opportunity: Merge luxury fashion with casual surfwear to create a new niche market for upscale beach apparel.
3. Hospitality - Disruptive innovation opportunity: Integrate specialty coffee shops and food services within boutiques to enhance the overall customer experience and increase foot traffic.
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