Specsavers Makes Shopping for Glasses More Customer-Friendly
Laura McQuarrie — May 6, 2015 — Lifestyle
References: youtube & retail-week
As part of an effort to get staff out from behind desks and interacting with shoppers to transform the experience of shopping for glasses, Spacesavers implemented new in-store technology on tablets.
By replacing the traditional reception desk, Specsavers is able to do away with the conventional methods used for taking measurements for glasses. Instead of rulers, the tablet digitally takes measurements, pinpointing key places on the face for fitting. Once the technical stuff is out of the way, consumers are also given a "magic mirror" so that they can try on and compare different styles of glasses.
As well as noting that the experience is already less formal and more relaxed, store director at Specsavers Brighton Andrew Wallbank says: "Alongside the clinical benefits it is also about the retail theater and ensuring the customer experience is not just good enough to convince them to buy the product, it also excites them about the journey they've been on."
By replacing the traditional reception desk, Specsavers is able to do away with the conventional methods used for taking measurements for glasses. Instead of rulers, the tablet digitally takes measurements, pinpointing key places on the face for fitting. Once the technical stuff is out of the way, consumers are also given a "magic mirror" so that they can try on and compare different styles of glasses.
As well as noting that the experience is already less formal and more relaxed, store director at Specsavers Brighton Andrew Wallbank says: "Alongside the clinical benefits it is also about the retail theater and ensuring the customer experience is not just good enough to convince them to buy the product, it also excites them about the journey they've been on."
Trend Themes
1. Interactive Retail - Implementing in-store technology and digital measurements transforms the customer experience while shopping for glasses.
2. Virtual Try-on - Using a "magic mirror" allows customers to try on and compare different styles of glasses.
3. Customer-first Approach - Specsavers aims to create a less formal and more relaxed environment for customers, focusing on their overall experience.
Industry Implications
1. Optical Retail - The use of interactive technology and digital measurements presents opportunities for optical retail stores to enhance the customer experience and increase sales.
2. Technology Solutions - Developing and providing in-store technology, such as virtual try-on systems and digital measurement tools, is a growing market within the retail industry.
3. Consumer Experience - Businesses that prioritize creating a customer-first approach through innovative and interactive solutions can differentiate themselves in various industries.
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