The adidas Originals Seoul Store Celebrates the 50 Colorway Superstar
Rebecca Byers — March 30, 2015 — Fashion
References: hypebeast
The adidas Originals Seoul store is currently featuring a dazzling crowdsourced interior design to mark the collaborative release between the brand and musician Pharrell Williams.
Marking the release of the 50 colorway Superstar 'Supercolor' pack, the new adidas Originals location features two floors, with the second floor being reserved as a blank canvas for individual patrons to "show their color" by tagging the space using KRINK paint markers. The result is a colorful, playful interior as vibrant as the new 50 colorway pack itself.
The interactive display will be featured in the Supercolor Studio of the adidas Originals Seoul flagship store. The display will stay open to the public until April 9, 2015, and is also running a handful of contests to give away pairs of the Superstar kicks.
Marking the release of the 50 colorway Superstar 'Supercolor' pack, the new adidas Originals location features two floors, with the second floor being reserved as a blank canvas for individual patrons to "show their color" by tagging the space using KRINK paint markers. The result is a colorful, playful interior as vibrant as the new 50 colorway pack itself.
The interactive display will be featured in the Supercolor Studio of the adidas Originals Seoul flagship store. The display will stay open to the public until April 9, 2015, and is also running a handful of contests to give away pairs of the Superstar kicks.
Trend Themes
1. Crowdsourced Interior Design - Disruptive innovation opportunity: Businesses can engage their customers by allowing them to participate in the design process, creating a unique and interactive experience.
2. Interactive Retail Displays - Disruptive innovation opportunity: By incorporating interactive elements into retail displays, businesses can create immersive and engaging experiences that attract and retain customers.
3. Collaborative Brand Partnerships - Disruptive innovation opportunity: Brands can collaborate with other artists, musicians, or influencers to create unique and limited-edition products, generating buzz and attracting new customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can create interactive and visually appealing store designs that enhance the overall shopping experience.
2. Art Supplies - Disruptive innovation opportunity: Art supply companies can explore partnerships with brands and artists to promote their products through crowdsourced art installations.
3. Footwear - Disruptive innovation opportunity: Footwear brands can collaborate with musicians or influencers to create limited-edition shoe collections that resonate with their target audience.
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