Commodity Premium Fragrances are Simple and Affordable
Katie Pagnotta — March 15, 2013 — Fashion
References: kickstarter & highsnobiety
Commodity premium perfumes feature simple packaging and an unconventional concept. The online fragrance retailer takes away the fancy packaging and allows customers to try a series of scents with the ability to send them back. Commodity is a company that does not endorse the ridiculousness surrounding the fragrance industry. It shies away from the obsession with branding and celebrity advertising and puts the focus back on the actual fragrance. Commodity offers a slew of simple scents such as 'Gin,' 'Tea' and 'Whiskey.' All scents come in clean and clear monochromatic packaging with a concise label.
The concept for Commodity is simple. Essentially, a customer can go online and sign up for a three day trial kit. This will allow you to see what scents work with your body chemistry best. Thus, the Commodity premium perfumes bring it back to basics.
The concept for Commodity is simple. Essentially, a customer can go online and sign up for a three day trial kit. This will allow you to see what scents work with your body chemistry best. Thus, the Commodity premium perfumes bring it back to basics.
Trend Themes
1. Simple Packaging - Opportunities for rebranding products and making sustainability gains through simple packaging designs.
2. Personalized Fragrances - Opportunities for brands to offer customizable fragrances using technology to analyze skin chemistry and provide tailored scent options.
3. Direct-to-consumer Fragrance - Opportunities for fragrance brands to adopt a direct-to-consumer model, offering convenient and affordable subscription services for samples or full-sized products.
Industry Implications
1. Fragrance Industry - Fragrance companies can adopt the Commodity concept of focusing on the actual fragrance and using simple packaging to differentiate themselves from competitors.
2. Beauty Industry - Beauty companies can expand their brand offerings by incorporating personalized fragrance options into their product lines, utilizing technology to analyze skin chemistry.
3. E-commerce Industry - E-commerce companies can partner with fragrance brands to offer direct-to-consumer subscription services, providing customers with convenient and affordable options for sampling and purchasing products.
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