These Unusual Scents Tell a Story About Each Wearer
Katherine Pendrill — August 18, 2015 — Fashion
References: blackbirdballard & bustle
Blackbird Fragrances specializes in androgynous perfumes that feature distinct and unusual scents. Not everyone enjoys the same fragrances and many consumers gravitate towards unique and unconventional perfumes. These new scents are designed to appeal to those who want to stand out from the crowd.
Blackbird Fragrances is unique due to its use of rare and unusual ingredients. The company uses these particular aromas in order to empower the wearer and to tell a distinct story with their perfume. Each different scent features an ambiguous name, which allows the wearer to interpret the fragrance in a different way. As Blackbird Fragrance's lead perfumer explains, "we love creating names for our scents that people can remember, but that the customer can elaborate on to create their own stories."
The brand's unusual scents provide a vehicle for men and women to live out a certain persona or unique experience.
Blackbird Fragrances is unique due to its use of rare and unusual ingredients. The company uses these particular aromas in order to empower the wearer and to tell a distinct story with their perfume. Each different scent features an ambiguous name, which allows the wearer to interpret the fragrance in a different way. As Blackbird Fragrance's lead perfumer explains, "we love creating names for our scents that people can remember, but that the customer can elaborate on to create their own stories."
The brand's unusual scents provide a vehicle for men and women to live out a certain persona or unique experience.
Trend Themes
1. Unique Fragrances - Creating distinct and unusual scents that appeal to consumers seeking unconventional perfumes.
2. Personalized Storytelling - Empowering wearers to interpret the fragrance in their own unique way through ambiguous names and storytelling.
3. Androgynous Appeal - Catering to men and women who want to explore and express their gender-fluidity through fragrances.
Industry Implications
1. Perfume - Introducing rare and unusual ingredients to disrupt the traditional perfume industry.
2. Personal Care - Offering a personalized and unique experience for consumers in the personal care industry.
3. Gender-neutral Products - Creating and promoting gender-fluid fragrances that challenge traditional gender norms in the beauty industry.
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