The G-Star Raw Autumn/Winter 2010 Campaign with Liv Tyler
Tiana Reid — July 25, 2010 — Marketing
References: g-star & dazeddigital
Yet again, the Victorian-era beauty Liv Tyler is the face of the G-Star Raw campaign, this time around for the clothing company's Autumn/Winter 2010 advertisements. Accompanying the rock star daughter is the Norwegian chess grandmaster Magnus Carlson.
Photographer Anton Corbijn captured the latest G-Star Raw campaign, which features both of its stars sporting fierce pouts, urban denim pieces and immaculately tailored jackets.
Implications - G-Star Raw strives on being unique and unexpected and tries to show this within its campaigns as well as live fashion shows. The images for the featured campaign were all captured in black and white. The clothing looks cozy, comfy and definitely stylish with styles that would look great on everyone.
Photographer Anton Corbijn captured the latest G-Star Raw campaign, which features both of its stars sporting fierce pouts, urban denim pieces and immaculately tailored jackets.
Implications - G-Star Raw strives on being unique and unexpected and tries to show this within its campaigns as well as live fashion shows. The images for the featured campaign were all captured in black and white. The clothing looks cozy, comfy and definitely stylish with styles that would look great on everyone.
Trend Themes
1. Black and White Campaigns - Opportunity for other clothing companies to experiment with black and white photography in their advertisements.
2. Denim Fashion - Opportunity for clothing companies to focus on denim pieces and tailored jackets in their collections.
3. Celebrity Endorsements - Opportunity for clothing companies to collaborate with well-known celebrities to promote their brands.
Industry Implications
1. Fashion Industry - Designers can take inspiration from G-Star Raw's campaign and merge denim with tailored jackets.
2. Photography Industry - Photographers can experiment with black and white photography in their fashion shoots.
3. Celebrity Management Industry - Talent agencies can help their clients collaborate with clothing companies for endorsements and marketing campaigns.
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