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Marketing Anxious

Seeking to connect with consumers, brands turn to personal apprehensions

Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
Trend Themes
1. Personalized Marketing - As marketers prioritize consumers' desires for more personal, self-serving connections with brands, innovative campaigns create individualized tactics referencing worries to address common anxieties faced by people.
2. Mental Health Support - The rise of mental health platforms aims to help people going through stress, anxiety or mood disorders. It provides licensed therapists to chat with to deal with daily issues, enhancing societal awareness and addressing these common conditions.
3. Anxiety Awareness Campaigns - Various awareness campaigns have been created to address anxiety and social anxiety disorders in order to recognize and treat them rather than ignore them. Emotive commercials direct viewers to anxiety associations to provide support and treatment options.
Industry Implications
1. Marketing and Advertising - As more and more marketers integrate personalized marketing tactics, they create innovative campaigns that cater to consumer desires and enhance brand loyalty.
2. Mental Health and Wellness - The prevalence of mental health platforms provides affordable and easily accessible therapy sessions for people who experience stress, anxiety or mood disorders.
3. Healthcare and Medicine - As anxiety disorders become more normalized and recognized as chronic conditions, healthcare professionals are presented with opportunities to increase support and options for mental health care treatment.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
249,227 Total Clicks
Date Range:
Feb 13 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Child Smoker Ads
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
The Deutsche Kinderkrebsstiftung ad campaign is incredibly powerful. It centers around somber, even hopeless, images of children with their smoking dads. The tag line reads, “Secondhand smoke... MORE
Worry Wrinkle Ads
Worry Wrinkle Ads
The Nivea Men Active Age Moisturiser Soothes Look of Distress
As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one’s forehead. Whether that involves an unfinished home, car crash or annoying... MORE
Stress Therapy Apps
Stress Therapy Apps
'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
‘Lantern’ is a mental health online platform that aims to help people going through stress, anxiety or body issues by providing licensed therapists to chat with through instant messages.... MORE
Aged Music Lover Ads
Aged Music Lover Ads
The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music... MORE
play_circle_filledAnxiety-Relieving House Agents
Anxiety-Relieving House Agents
This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
The new Century 21 Super Bowl commercial aired last night on CBS, playing on a long-established anxiety between the groom and his soon-to-be in laws. Everyone knows getting new in-laws is one of... MORE
Monstrous Pimple Ads
Monstrous Pimple Ads
The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
The Oatmeal Spot Clear ad campaign is at once scary and adorable. Well, scary may not be the right word, at least depending on one’s age and experience. In this case, the print ads are clearly... MORE
play_circle_filledSocial Anxiety Advertising
Social Anxiety Advertising
This Norwegian Commercial Chronicles a Man's Anxiety Symptoms
This Norwegian commercial chronicles a man’s social anxiety symptoms as he walks down a busy urban street. After accidentally bumping into someone, the man turns around to see everyone... MORE

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