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Educational Packaging

Brands offer information to consumers on topics beyond just product usage

Implications - Traditional product packaging that focuses on the benefits of the ingredient(s) is being trumped by designs that offer further insight behind a niche purpose or cause. Playing with psychology and education to create an all-encompassing consumer experience that further ingrains brand legitimacy, the designs assert authority to effectively establish trust.
Trend Themes
1. Education-centered Packaging - Product packaging that incorporates educational elements to create an all-encompassing consumer experience, playing with psychology and education to establish trust.
2. Plant-based Products - Brands producing products for consumers who are health-conscious about their food and who have animal welfare at heart, using plant-based ingredients.
3. Awareness-creating Packaging - Packaging that not only sells products, but also incorporates graphics, facts, and safety tips to educate consumers and raise awareness about a specific issue or movement.
Industry Implications
1. Health and Wellness - Education-centered packaging and plant-based products offer new opportunities and possibilities within the health and wellness industry.
2. Environmentalism and Conscious Consumption - Awareness-creating packaging and plant-based products cater to consumers who are environmentally conscious and want to make a difference.
3. Technology and Production - Education-centered packaging and awareness-creating designs provide new methods for producing interesting, modern, and effective packaging, particularly with the use of more advanced technology and artistic designs.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
413,645 Total Clicks
Date Range:
Mar 14 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Plant-Based Sports Supplements
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
MyVegies is a brand that specifically produces vegetarian sports nutrition products, taking regular sports supplements a step further for those who are just as conscious about animal welfare as they... MORE
Suggested Intake Food Packaging
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
The ‘23 a Day’ almond branding is about as simple as it gets as far as spelling out how many of the nuts are ideal for snacking on per day. One of the great things about this brand name... MORE
Pictogram Animal Packaging
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Rafal Kwiecien has put a new twist on this design for Coal Package that features stylized pictogram animal branding. Cute animals and coal don’t normally go together, but somehow Kwiecien... MORE
Educational Sunscreen Packaging
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
Neutrogena Cloudscreen is not a lotion that is meant to shield people against the harmful affects of clouds since clouds don’t cause such harm. Instead, Neutrogena Cloudscreen is regular... MORE
Seed-Sharing Projects
Seed-Sharing Projects
The Open Source Seed Initiative Encourages People to Share Seeds Freely
The Open Source Seed Initiative was inspired by the open source movement in the tech communities and aims to fight the monopolies that major companies like Monsanto, DuPont and Syngenta have when it... MORE
Awareness-Raising Dog Food
Awareness-Raising Dog Food
Take the Lead Informs Owners with Food for Their Pets
To raise awareness about just how many dogs are responsible for biting people each year in the UK, Take the Lead and Sam Tarpey came up with dog food to educate. The packaging contains certain facts... MORE

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