Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
Alyson Wyers — May 13, 2014 — Business
References: klepierre & springwise
A body scanning hallway in French shopping centers can make customized fashion suggestions. The Inspiration Corridor is available in Klépierre malls in partnership with creative agency DigitasLBi Paris. The interactive booth scans for body and facial recognition and also has a customized scanner if you are looking to complete an outfit. Based on what you are already wearing or have specifically scanned, the Inspiration Corridor will make recommendations.
This retail innovation also uses past purchases and helps customers locate their fashion suggestions in store. You can digitally add items to a shopping cart as well. The digital walk-in closet is equipped with giant touch screens and sensors that can refresh recommendations based on your preferences and engagement with the screens.
This retail innovation also uses past purchases and helps customers locate their fashion suggestions in store. You can digitally add items to a shopping cart as well. The digital walk-in closet is equipped with giant touch screens and sensors that can refresh recommendations based on your preferences and engagement with the screens.
Trend Themes
1. Customized Fashion Recommendations - The inspiration corridor uses body and facial recognition to make personalized fashion suggestions, offering an opportunity for retailers to enhance the shopping experience and increase customer satisfaction.
2. Interactive Digital Walk-in Closet - Equipped with touch screens and sensors, the digital walk-in closet allows customers to virtually try on and add items to their shopping cart, presenting a disruptive innovation opportunity for the retail industry to bridge the gap between online and offline shopping experiences.
3. Data-driven Personalization - By utilizing past purchase history and preferences, the Inspiration Corridor demonstrates the potential of data-driven personalization in the retail sector, providing retailers with an opportunity to offer tailored recommendations and increase customer loyalty.
Industry Implications
1. Fashion Retail - The personalized fashion suggestions and interactive walk-in closet create a disruptive innovation opportunity for fashion retailers to attract customers, improve customer experience, and increase sales.
2. Technology - The use of body and facial recognition, touch screens, and sensors in the Inspiration Corridor presents an opportunity for technology companies to develop and provide innovative solutions that enhance the retail experience.
3. Data Analytics - The data-driven personalization aspect of the Inspiration Corridor highlights the importance of data analytics in the retail industry, offering an opportunity for data analytics companies to assist retailers in leveraging customer data for targeted marketing and personalized recommendations.
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