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Unmasked Marketing

A desire for sincerity prompts the integration of raw and revealing insights

Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Trend Themes
1. Authentic Marketing - Brands are turning to first-person viewpoints, personal stories and real-world engagements to create a more authentic appeal.
2. Direct Consumer Engagement - Direct engagement with consumers through campaigns that focus on individual experiences and emotions has become an important trend in marketing.
3. Inclusivity - The move towards inclusive campaigns featuring individuals with disabilities and diverse ethnicities is an emerging trend in modern marketing.
Industry Implications
1. Marketing & Advertising - Marketing professionals and advertising agencies need to explore new ways to create authenticity in their campaigns and engage consumers directly.
2. Consumer Packaged Goods - The use of emotional campaigns that evoke themes of inclusivity and personal experiences is a trend that is particularly relevant to consumer packaged goods companies looking to establish emotional connections with their customers.
3. Healthcare - Inclusivity and authentic marketing campaigns can also be applied to healthcare marketing to showcase the real-life experiences of patients and healthcare professionals.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
204,735 Total Clicks
Date Range:
Apr 13 — Jul 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Emotive Hispanic Campaigns
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
This inspiring Kraft Singles commercial tells the heartwarming tale of a few young girls participating in a raffle in order to win a dream dollhouse. When one young girl stumbles upon the winning... MORE
play_circle_filledTouching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
Dove has come up with a new advertising campaign that empowers all individuals to discover their beauty within. This self-enhancing beauty advertisement brings forth an interesting concept to take a... MORE
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch... MORE
play_circle_filledHonest Disability Videos
Honest Disability Videos
Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
Dear Future Mom is a heartwarming video that educates mothers whose fetuses have been diagnosed with Down Syndrome. The video, put together by Coor Down, was done for March 21st, which is World Down... MORE
play_circle_filledCompassionate Tissue Commercials
Compassionate Tissue Commercials
Kleenex's 'Unlikely Best Friends' Stars Chance the Paraplegic Dog
Kleenex’s ‘Unlikely Best Friends’ video is the newest from its Messages of Care campaign. As a tissue brand, it’s fitting that tear-triggering commercials are produced and... MORE

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