Archetypes Produces Fragrances to Fit Different Personality Types
Katherine Pendrill — August 26, 2015 — Fashion
References: archetypes & bustle
'Archetypes' now offers unique fragrances that are specially designed to fit different personality types. Although many people buy perfume according to personal preference, this company wants customers to shop based on their personality.
Archetypes helps users choose the perfect perfume by providing an interactive online quiz. The quiz breaks down a person's personality and provides the top three fragrance suggestions. There are 12 fragrances to choose from, including the Rebel, the Caregiver and the Athlete. Each fragrance is made from ingredients that complement the different personality types. The perfume bottles even list the unique personality traits that correspond to the scent inside.
For those who have trouble choosing a signature scent, these fragrances make it easy to find a perfume that fits your unique personality.
Archetypes helps users choose the perfect perfume by providing an interactive online quiz. The quiz breaks down a person's personality and provides the top three fragrance suggestions. There are 12 fragrances to choose from, including the Rebel, the Caregiver and the Athlete. Each fragrance is made from ingredients that complement the different personality types. The perfume bottles even list the unique personality traits that correspond to the scent inside.
For those who have trouble choosing a signature scent, these fragrances make it easy to find a perfume that fits your unique personality.
Trend Themes
1. Personality-based Perfumes - Fragrance companies can benefit by capitalizing on unique personalities through creating scents that matches personalities.
2. Interactive Fragrance Quiz - The interactive quiz that recommends fragrances based on personality types can provide opportunities to companies to personalize fragrances for their customers.
3. Customized Fragrances - Companies can benefit from providing customized fragrances to their customers based on their unique personality types.
Industry Implications
1. Fragrance Industry - Fragrance companies can disrupt the industry by personalizing scents to match customers' personal preferences.
2. Retail Industry - Retail companies can provide opportunities to their customers to take interactive quizzes to recommend products that match their personality preferences.
3. Technology Industry - Technology companies can benefit by providing more personalized experiences by using quizzes or surveys to recommend customized products for users.
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