Samsung CenterStage Creates Sensory Experiences for Users
Jana Pijak — March 11, 2015 — Business
References: barbariangroup & fubiz.net
CenterStage is a life-sized touch screen installation that was designed to showcase Samsung devices in an experiential way. The system was created by The Barbarian Group and is meant to change the way consumers experience retail.
Sensory experiences are not always a part of traditional retail but Samsung's CenterStage concept aims to challenge this notion. The human scale installation was created in partnership with creative director Lutz Vogel and visual effects studio Method.
The result is a touch screen installation that lets users customize their retail environment. When shopping for their kitchen, consumers can visualize their home with a new appliance and can see how the product would affect the layout of their home. Furthermore, they are able to browse various product features and can see life-sized versions of each piece in the Samsung product range.
Sensory experiences are not always a part of traditional retail but Samsung's CenterStage concept aims to challenge this notion. The human scale installation was created in partnership with creative director Lutz Vogel and visual effects studio Method.
The result is a touch screen installation that lets users customize their retail environment. When shopping for their kitchen, consumers can visualize their home with a new appliance and can see how the product would affect the layout of their home. Furthermore, they are able to browse various product features and can see life-sized versions of each piece in the Samsung product range.
Trend Themes
1. Sensory Experiences in Retail - Samsung's CenterStage challenges traditional retail by offering immersive touch screen installations that allow consumers to customize their retail environment.
2. Human-scale Touch Screen Installations - CenterStage's life-sized touch screen installation offers a disruptive innovation opportunity for creating engaging and interactive retail experiences.
3. Visualizing Products in Real Environments - The touch screen installation enables consumers to visualize products within their own homes, offering a unique way to explore and make purchase decisions.
Industry Implications
1. Consumer Electronics - The immersive touch screen installations in retail settings provide a disruptive innovation opportunity for consumer electronics companies to enhance customer experiences.
2. Home Appliance - CenterStage's visualizing capabilities can revolutionize the home appliance industry by allowing customers to virtually place products in their homes before making purchases.
3. Retail Technology - The development of touch screen installations like CenterStage opens up opportunities for disruptive innovation in the retail technology sector, enhancing the way customers interact with products.
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