Moving beyond musical entertainment, festivals integrate pop-up stations
Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
Trend Themes
1. Branded Experiential Stations - Brands are creating unique pop-up stations to heighten engagement and add a new dimension to festivals and outdoor events.
2. Health & Wellness-focused Festival Experiences - Festivalgoers are seeking indulgent activities that promote well-being and sun protection.
3. Interactive Brand Exhibitions - Brand exhibitions explore the science behind products at immersive experiences that position the brand in new ways.
Industry Implications
1. Beauty - The beauty industry can create unique lounge stations offering makeovers and product education opportunities.
2. Food & Beverage - Festival food and beverage providers can create unique pop-up shops or lounge stations that offer healthy food options or a new way to engage with their products.
3. Sports & Fitness - Sports and fitness brands can develop immersive brand experiences that explore the science behind sports beverages or designing interactive events where consumers can learn and interact with the brand.
8 Featured, 71 Examples:
498,403 Total Clicks
Date Range:
Mar 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
