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Co-Branded Festival

Moving beyond musical entertainment, festivals integrate pop-up stations

Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
Trend Themes
1. Branded Experiential Stations - Brands are creating unique pop-up stations to heighten engagement and add a new dimension to festivals and outdoor events.
2. Health & Wellness-focused Festival Experiences - Festivalgoers are seeking indulgent activities that promote well-being and sun protection.
3. Interactive Brand Exhibitions - Brand exhibitions explore the science behind products at immersive experiences that position the brand in new ways.
Industry Implications
1. Beauty - The beauty industry can create unique lounge stations offering makeovers and product education opportunities.
2. Food & Beverage - Festival food and beverage providers can create unique pop-up shops or lounge stations that offer healthy food options or a new way to engage with their products.
3. Sports & Fitness - Sports and fitness brands can develop immersive brand experiences that explore the science behind sports beverages or designing interactive events where consumers can learn and interact with the brand.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
496,988 Total Clicks
Date Range:
Mar 15 — Apr 16
Trending:
Warm

Featured Examples

Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
It’s not always easy to attain the effortless look of the best music festival hairstyles—so this is where the genius of the Coachella Beauty Bar comes in. Whether you’re looking to... MORE
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Japanese lager brand Asahi recently threw an event at a Shoreditch brewery that featured live music and plenty of interactive experiences. The immersive event hosted at the Old Truman Brewery in... MORE
Festival Yogurt Shops
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... MORE
Light Tea Collection Launches
Light Tea Collection Launches
The Starbucks Tea Range Was on Display at the London Coffee Festival
This Starbucks tea booth at the 2016 London Coffee Festival highlights the brand’s efforts to position its tea offerings alongside its coffee products. The experience took place on the... MORE
Rejuvenating Festival Cabanas
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
At this year’s first ever Coachella fashion week in Palm Springs, Hawaiian Tropic teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a calming outdoor cabana to help... MORE
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... MORE
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
The Gatorade Lab at South by Southwest 2016 is an immersive brand experience that explores the science at the heart of the PepsiCo-owned sports beverage. Supported by the ‘Your Game is Our Lab&#... MORE
Interactive Fashion Lounges
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
The Cosmopolitan Style Lab is an educational lounge presented by Intel and COVERGIRL at this year’s SXSW festival. The interactive music, film and tech event is taking place in Austin and will... MORE

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Geometric Tea Shop Interiors
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Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
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Cultural Yoga Publications
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Sweat-Activated Drink Dispensers
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These Sunscreen Packaging Designs are Vibrant and Feminine
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Nostalgic Camp Lookbooks
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