Consumers seek out social technology experiences
Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use.
Trend Themes
1. Communal Technology - Consumers are seeking technology that counteracts solitary consumption by prioritizing communal user experiences.
2. Interactive Wearable Technology - Interactive apparel and textiles are being developed which sync to your smartphone and enable tangible engagement with social media.
3. Voyeuristic Exhibition Art - Art exhibits and installations which focus on social media and technology are increasingly popular due to consumer interest in observing real-time digital content.
Industry Implications
1. Retail and Events - Use social streaming apps and rockbot music apps to improve customer experiences at retail locations or events.
2. Technology and Wearables - Develop interactive wearable clothing or accessories that incorporates technology to make social media tangible and communal.
3. Arts and Entertainment - Consider creating voyeuristic art installations that underscores or parodies the impact of social media on modern society.
6 Featured, 54 Examples:
223,591 Total Clicks
Date Range:
Feb 15 — Mar 15
Trending:
Warm
Consumer Insight Topics:
