Barre Code Offers Patrons Free Classes Before its Doors Open
Jana Pijak — September 11, 2015 — Lifestyle
References: 5280
Much like pilates, crossfit and other Hollywood exercise fads, barre workouts are one of the best ways to tone up -- the exercises classes are ideal for those with an appreciation for dance and are proven to create graceful results. Chicago-based fitness company Barre Code gave Illinois residents a chance to experience its barre workouts with a complimentary sample class that was offered at a first come, first serve basis.
The fitness company offered its free classes to patrons before opening to the public and immersed participants in an hour of cardio, strength training and yoga poses. This promotional fitness event also included a pop-up shop by Sweat Cosmetics -- a makeup brand that targets active women -- and featured cocktails on site.
While fitness promotions have been around for years, Barre Code's lifestyle-inspired pop-up celebrates the company's motto 'live by the barre code' and urges participants to sign up for a long-term membership with the niche workout studio.
The fitness company offered its free classes to patrons before opening to the public and immersed participants in an hour of cardio, strength training and yoga poses. This promotional fitness event also included a pop-up shop by Sweat Cosmetics -- a makeup brand that targets active women -- and featured cocktails on site.
While fitness promotions have been around for years, Barre Code's lifestyle-inspired pop-up celebrates the company's motto 'live by the barre code' and urges participants to sign up for a long-term membership with the niche workout studio.
Trend Themes
1. Barre Workout Popularity - As barre workouts gain popularity, there is an opportunity for fitness companies to create niche, lifestyle-inspired studios.
2. Complimentary Sample Classes - Fitness companies can attract potential customers by offering complimentary sample classes and highlighting their unique workout styles.
3. Pop-up Fitness Shops - Pop-up fitness events, like the one hosted by Barre Code, provide an opportunity for fitness companies to promote their brand through partnerships with other health and wellness companies.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from offering complimentary sample classes and creating unique workout styles to attract potential customers.
2. Beauty Industry - As more brands, like Sweat Cosmetics, target active women, there is an opportunity for beauty companies to collaborate with fitness studios to promote their products during events.
3. Hospitality Industry - Hotels and resorts can offer unique fitness experiences, such as pop-up classes, to attract guests and create a more immersive and holistic travel experience.
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