Big data puts information management in a mainstream spotlight
Implications - As expected, the phenomenon of harnessing large amounts of data to improve quality of life -- Big Data -- is beginning to make a difference through management apps and services that utilize mass amounts of information to improve even the simplest of tasks. This is a response to consumer skepticism that has grown with the digital age, leading to a desire for quantification.
Trend Themes
1. Mass Quantification - The trend of utilizing large amounts of data to improve quality of life through management apps and services is enabling handsfree navigation of mobile devices and personal computers with features like eye-activated login, while also improving overall customer experience with the help of analytics.
2. Personalized Marketing - Big data analytics are being used to create personalized and automated product emails for individual consumers, thereby improving the impact of digital marketing strategies for online stores.
3. Data-driven Architecture - Using big data gathered from property portals that examine consumer clicks and listings to determine trends, architects are able to build structures that best fit the needs of consumers, while leveraging traditional designs with modern technology.
Industry Implications
1. Real Estate - The emergence of e-book data compendiums is revolutionizing real estate data analysis and helping to close property sales using big data analytics that reveal patterns on buying properties and detailed information about specific city areas.
2. Marketing - Customizable, yet automated personal product emails that harness personalized big data analytics are helping online stores reach the right customers, at the right time, creating revenue opportunities.
3. Tech and Product Design - Use cases for big data analytics now apply to product and tech design, enabling companies to build products with features like eye-tracking technology, improved home layouts and quantified home features, developed by using data to provide useful insights.
