The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
Jana Pijak — March 13, 2015 — Fashion
References: sxsw & cosmopolitan
The Cosmopolitan Style Lab is an educational lounge presented by Intel and COVERGIRL at this year's SXSW festival. The interactive music, film and tech event is taking place in Austin and will open its fashion-focused booth to visitors from March 14th to the 16th.
Open each day from 10 am to 5 pm, the Cosmopolitan Style Lab will give visitors access to style-related talks and lectures from reputable influencers who are known for changing the industry. Designed to connect fashion fans with successful women from the industry, this lounge will not only feature fun makeovers, coffee and cocktails but will also teach visitors about the business side of fashion.
The lounge's scheduled lectures include Tina Craig's Passion Networks talk along with Joe Zee's talk that discusses where high fashion and mass media meet.
Open each day from 10 am to 5 pm, the Cosmopolitan Style Lab will give visitors access to style-related talks and lectures from reputable influencers who are known for changing the industry. Designed to connect fashion fans with successful women from the industry, this lounge will not only feature fun makeovers, coffee and cocktails but will also teach visitors about the business side of fashion.
The lounge's scheduled lectures include Tina Craig's Passion Networks talk along with Joe Zee's talk that discusses where high fashion and mass media meet.
Trend Themes
1. Interactive Fashion Lounges - Creating interactive fashion spaces that offer education alongside entertainment
2. Connecting Fashion Fans with Successful Women From the Industry - Providing access to reputable influencers who are known for changing the industry
3. Incorporating Business Education Into Fashion Events - Teaching visitors about the business side of fashion alongside makeovers and cocktails
Industry Implications
1. Fashion - Opportunities for brands and retailers to create interactive spaces to educate fashion fans
2. Event Planning - Opportunities to create unique and engaging experiences that incorporate education and entertainment
3. Beauty - Opportunities for beauty brands to partner with fashion and tech companies to create interactive lounges
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