The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Laura McQuarrie — July 18, 2015 — Lifestyle
References: portcitybrewing & abcnews.go
In the strictest practices, yoga and alcohol are meant to be avoided altogether, but many modern yogis exercise flexibility when it comes to this rule. As unconventional as this pairing may be, the Port City Brewing Co. in Alexandra, Virginia is now hosting yoga classes in its brewing rooms and treating people to a pint post-sweat.
The setting provides benefits for all—yoga teachers have the advantage of teaching in a large, open space, while people attending have the chance to explore something new in yoga or the particular brews that are made on the grounds.
The part-tasting and part-fitness experience succeeds at drawing crowds of people from mid 20s to their 60s, mostly because the experience creates a cozy atmosphere for socializing afterwards. Once held monthly, the demand for the brewery yoga classes was so high, they're now conducted once a week.
The setting provides benefits for all—yoga teachers have the advantage of teaching in a large, open space, while people attending have the chance to explore something new in yoga or the particular brews that are made on the grounds.
The part-tasting and part-fitness experience succeeds at drawing crowds of people from mid 20s to their 60s, mostly because the experience creates a cozy atmosphere for socializing afterwards. Once held monthly, the demand for the brewery yoga classes was so high, they're now conducted once a week.
Trend Themes
1. Brewery Yoga - Combining alcohol and yoga classes in breweries for a unique experience
2. Fitness Socializing - Creating a trendy atmosphere to exercise and socialize at the same time
3. Alternative Exercise - Offering yoga classes in unconventional settings
Industry Implications
1. Breweries - Breweries can differentiate themselves by offering unique experiences like yoga classes to attract more customers
2. Fitness Industry - Fitness companies can offer yoga classes in unique settings to attract more customers
3. Alcohol Industry - Alcohol companies can partner with fitness establishments to offer unique experiences like brewery yoga classes to attract more customers
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