Non-food energy items battle the caffeine backlash
Implications - The rise of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor.
Trend Themes
1. Non-food Energy Items - The rise of health concerns has prompted alternatives to edible energy goods.
2. Aromatherapy-inspired Products - Designers are incorporating healing scents into products like shampoos and wearable headsets.
3. Chewable Energy Supplements - The Glukos Energy Tablets offer a vegan-friendly and caffeine-free alternative to traditional energy supplements.
Industry Implications
1. Health and Wellness - The rise of non-food energy items and aromatherapy-inspired products reflects a growing focus on holistic health and wellness.
2. Consumer Packaged Goods - Companies like Vitruvi and Glukos are disrupting the consumer packaged goods industry with their innovative, health-focused products.
3. Technology - Wearable headsets like Cortex are leveraging technology to address common health concerns like lack of focus and energy.
