Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Laura McQuarrie — July 21, 2015 — Marketing
References: wanderlust & twitter
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by Aveda.
After sweating it out during a class, Aveda's beauty station served as a spa-like atmosphere where yogis could retreat for complimentary refreshments and eco-friendly beauty products. The Beauty Bar invited attendees to indulge in a spiritual and sensory tune-up, especially with the aid of its balancing body Chakra mists.
Although total health can't be attained from a single bottle, this self-care station proved to be the perfect pairing to support the many other elements of the festival. This is especially true since many consumers are applying preventative practices and alternative remedies to all aspects of their lives in the search for wellness.
After sweating it out during a class, Aveda's beauty station served as a spa-like atmosphere where yogis could retreat for complimentary refreshments and eco-friendly beauty products. The Beauty Bar invited attendees to indulge in a spiritual and sensory tune-up, especially with the aid of its balancing body Chakra mists.
Although total health can't be attained from a single bottle, this self-care station proved to be the perfect pairing to support the many other elements of the festival. This is especially true since many consumers are applying preventative practices and alternative remedies to all aspects of their lives in the search for wellness.
Trend Themes
1. Mindful Living - Creating beauty experiences that align with a mindful lifestyle.
2. Eco-friendly Beauty - Offering beauty products that are environmentally friendly and sustainable.
3. Preventative Health - Exploring self-care practices and alternative remedies for overall wellness.
Industry Implications
1. Beauty and Wellness - Innovating beauty and wellness products and services that cater to the mindful living trend.
2. Event Planning - Creating immersive experiences for festivals and events that integrate health and beauty elements.
3. Sustainability - Developing eco-friendly practices and products in various industries, including beauty and wellness.
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