Digital self-portraiture is taken up a notch with high tech options
Implications - Over the past few years, the "selfie" has become a well-established mark of how consumers use their smart devices, and with the implementation of technology to enhance this habit, the selfie shows no signs of dying down. From animation enhancements to real-time photo manipulation, emerging photo apps are giving consumers all the more reason to indulge in this infamous form of digital narcissism.
Trend Themes
1. Real-time Makeup Apps - The development of real-time makeup apps is a trend that provides innovative opportunities for cosmetic companies to further integrate technology into the makeup industry and improve the consumer experience.
2. POV Selfie Sticks - The emergence of POV selfie sticks represents a trend that allows consumers to capture selfies in a more immersive and adventurous way, providing opportunities for companies to create innovative gadgets that expand the visual possibilities of selfies and serve niche markets.
3. Cinematic Selfie-editing Tools - The trend towards cinematic selfie-editing tools, like the 'Lollicam' app, reflect a growing demand for photo and video-editing apps that allow users to elevate their selfie game, presenting opportunities for companies to create innovative and user-friendly editing tools that go beyond basic filters and touch ups.
Industry Implications
1. Cosmetics - The development of real-time makeup apps is transforming the way consumers shop for cosmetics, presenting opportunities for companies to create more interactive experiences with customers and improve product engagement.
2. Photography - The POV selfie stick trend is expanding the visual possibilities of self-portraiture, creating opportunities for businesses to create innovative and niche gadgets that cater to niche markets with different adventure and travel needs.
3. Social Media - The popularity of selfie-centric apps highlight the ever-growing importance of social media in people's lives and present opportunities for businesses to leverage the selfie trend and create innovative marketing strategies that connect with consumers in new, visually-engaging ways.
7 Featured, 55 Examples:
216,416 Total Clicks
Date Range:
Sep 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
