Consumers search for ways to customize their visual online communication
Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Trend Themes
1. Customized Emojis - As consumers demand more personalized forms of communication, businesses can develop custom emoji apps that allow users to create their own personal stickers and emojis to convey emotions and tone.
2. Diverse Representation in Emojis - As consumers prioritize diversity and inclusivity, businesses can focus on creating wide-ranging emoji libraries that represent the varying cultures, ethnicities, gender identities, and orientations across the world.
3. Emoji Add-on Tools - As emoji usage continues to grow, businesses can develop add-on tools like emoji translator apps, GIF keyboards, and even furniture-branded emoticons to enhance the emoji usage experience for consumers.
Industry Implications
1. Technology - The technology industry can contribute to the development of custom emoji apps, emoji translator apps, and other add-on tools that enhance the use of emojis in communication.
2. Marketing - The marketing industry can benefit from creating diverse representation in emojis and incorporating emojis in their campaigns to attract new audiences.
3. Fashion - The fashion industry can leverage the rising trend of temporary tattoos and create new emoji-inspired tattoo designs and products.
9 Featured, 67 Examples:
247,719 Total Clicks
Date Range:
Jul 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
