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Customized Communication

Consumers search for ways to customize their visual online communication

Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Trend Themes
1. Customized Emojis - As consumers demand more personalized forms of communication, businesses can develop custom emoji apps that allow users to create their own personal stickers and emojis to convey emotions and tone.
2. Diverse Representation in Emojis - As consumers prioritize diversity and inclusivity, businesses can focus on creating wide-ranging emoji libraries that represent the varying cultures, ethnicities, gender identities, and orientations across the world.
3. Emoji Add-on Tools - As emoji usage continues to grow, businesses can develop add-on tools like emoji translator apps, GIF keyboards, and even furniture-branded emoticons to enhance the emoji usage experience for consumers.
Industry Implications
1. Technology - The technology industry can contribute to the development of custom emoji apps, emoji translator apps, and other add-on tools that enhance the use of emojis in communication.
2. Marketing - The marketing industry can benefit from creating diverse representation in emojis and incorporating emojis in their campaigns to attract new audiences.
3. Fashion - The fashion industry can leverage the rising trend of temporary tattoos and create new emoji-inspired tattoo designs and products.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 67 Examples:
246,106 Total Clicks
Date Range:
Jul 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Introvert-Inspired Emojis
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
There are a lot of misconceptions that circulate around introverts and while many of them happen to be addressed in this special series of Introjis—emojis for introverts—the idea behind... MORE
Emoji Tattoo Parlors
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
There are many things to look forward to for the upcoming SXSW festivities, one of which will be the emoji tattoo parlor. Hosted by Tattly, it replaces the typical henna stalls often found at public... MORE
Culturally Diverse Emojis
Culturally Diverse Emojis
iDiversicons Offers Racial and Gender Representation for Communication
A range of diverse emojis has been released thanks to iDiversicons. Representing more racial, gender and sex options for those who like to be as accurate as they possibly can when communicating with... MORE
Hipster Texting Emoticons
Hipster Texting Emoticons
The Hipmoji App Offers Texters Emojis Inspired by Pop Culture References
If the current list of Emojis aren’t enough to help you express yourself then perhaps the Hipmoji texting emoticons are just the collection of graphics you need to use in conversation.... MORE
Emoji Translator Apps
Emoji Translator Apps
Emojimo is a Emoji Keyboard App That Inserts Icons as You Type
If you find that you could easily have most of your text conversations with emojis, this emoji keyboard app is a handy one to have on your phone. The Emojimo Keyboard app for iOS makes real-time... MORE
GIF Keyboard Apps
GIF Keyboard Apps
Pixit's GIF Keyboard Suggests Comical GIFs in Real-Time
If you favor GIFs to emojis, the Pixit app is perfect for you. Pixit recently unveiled a GIF keyboard, so that when you’re typing a message to a friend, there are several GIF suggestions that... MORE
Furniture Branded Emojis
Furniture Branded Emojis
The IKEA Emoticons App Hopes to Streamline Domestic Texting
Emojis remain a pivotal aspect of digital life, and the new IKEA emoticons campaign and app reaffirm this fact. A campaign out of IKEA Netherlands, the clever commercial depicts how the IKEA... MORE
Customizable Emoticon Apps
Customizable Emoticon Apps
The Imoji App Lets Smartphone Users Create Their Own iPhone Emojis
If you ever wanted to create your own series of iPhone Emojis now you can with the Imoji app. This fun smartphone app lets frequent texters create emoticons to better express their personal feelings... MORE
Fantasy Show Emojis
Fantasy Show Emojis
Elite Daily's Game of Thrones Emoji Icons Make for More Spoiler-Filled Texts
The Game of Thrones emoji icons created by Elite Daily follow the release of the ultra popular Seinfeld emoji app, although like the world of Westeros, these icons are unfortunately only fictional.... MORE

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Interactive Cat Videos
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Surprise Pitch Promotions
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Exclusive Campus Networks
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The IKEA Assembly Fail Billboards Riff on Its Own Reputation
Lesbian Emojis
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Kimberly Linn and Katie Streeter Design Emoticons to Support LGBT Community
Naughty Holiday Emoticons
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play_circle_filledFestive Texting Videos
Festive Texting Videos
AT&Ts; 12 Days of Christmas Tells the Christmas Carol in Emojis
Whimsical Mealtime Illustrations
Whimsical Mealtime Illustrations
Artist Sarah Home Adds Fun Drawings to IKEA Catalog Pages
Group Bonding Apps
Group Bonding Apps
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Stylishly Sturdy Seating
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This 3D Photo App Lets You Add Impressive 3D Objects to Photos & Videos
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Sentence-Finishing Emoticon Apps
Sentence-Finishing Emoticon Apps
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play_circle_filledGIF Keyboard Apps
GIF Keyboard Apps
Express Yourself to the Fullest with the PopKey for iPhone
Emoji Activity Loggers
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The Steven App Allows You to Communicate Your Whereabouts in Emojis
Taco-Texting Apps
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The Taco Text App by XOXCO Lets You Send a Taco Emoji to Friends Anytime
Emoji Messaging Apps
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The Emojli App Only Lets You Communicate with Emoji Icons
Unmissable Targeted Ads
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Ogilvy & Mather Can't Avoid Intridea's Advertising Billboard
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Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
Furniture Store Sleepovers
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This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
Custom Couture Emojis
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Harper's Bazaar and Equipment Created these Emoji Emoticons for Fashion Week
GIF-Creating Apps
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The Camoji App Helps You Record and Send GIFs Using Your iPhone
Storytelling Storage Ads
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XtraSpace Self Storage Ads Tell the Tales of Each Item's Owner
Fantasy LEGO Figurines
Fantasy LEGO Figurines
These Game of Thrones LEGO Characters are Great for Little Fans of the Show
Cinematic Crossover Cakes
Cinematic Crossover Cakes
This Breaking Bad Game of Thrones Cake Design Merges Both Shows into One
Medieval Fantasy Makeup
Medieval Fantasy Makeup
Allison Chase's Game of Thrones Makeup Represents Each House
Iconic Onscreen Posters
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These Pop Culture Icon Posters are Geometric and Representative
Mythical TV Show Editorials
Mythical TV Show Editorials
The Grazia France Game of Mode Photoshoot Mimics On-Screen Drama
Drink Pre-Ordering Apps
Drink Pre-Ordering Apps
Starbucks' Mobile App Will Soon Let You Order and Pay in Advance
Celebrity Networking Apps
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The Tap App Claims to Be the World's Fastest Messaging App
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These Emoji Happy Face Cookies Will Make Stomachs Equally as Elated
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This Cat Illustration Series Has a Very Game of Thrones-Look to It
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