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Hyper-Targeted Dating

Consumers prioritize efficiency when it comes to dating services

Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want.
Trend Themes
1. Hyper-specialized Dating Apps - The rise of hyper-targeted dating services suggests that consumers are prioritizing efficiency and not willing to compromise when it comes to romantic relationships.
2. Location-based Dating Apps - Consumers are looking for ways to find compatible matches easily by adopting a simple, location-based interface.
3. Lifestyle-specific Dating Apps - Dating apps tailor their platforms to specific groups of people which allows for compatibility and efficiency in finding romantic relationships.
Industry Implications
1. Mobile App Industry - Diverse groups of consumers are increasingly seeking efficient, specialized, location-based applications for dating purposes.
2. Online Dating Industry - The online dating industry should invest in developing more specialized solutions to address the diverse needs of different groups of people.
3. Social Networking Industry - Social networking businesses can create platforms that focus specifically on connecting and building relationships between niche groups like sober, wealthy individuals or cannabis enthusiasts.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
163,230 Total Clicks
Date Range:
Sep 14 — Mar 15
Trending:
Untested
Consumer Insight Topics:

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