Noble & Savage is a New Brand of Premium Tea from New Zealand
Rebecca Byers — March 11, 2016 — Lifestyle
References: packagingoftheworld
This elegant example of paper tea merchant packaging challenges convention by introducing an almost entirely new concept. Created by graphic designer Alan Hughes, the vibrant blue packaging scheme combines clever paper box packaging for Noble & Savage highlights the premium nature of the brand and suggests a high standard of quality.
Flavors of tea included in the range are Black & Gold, Chamomile Blossom, Colonial Breakfast, Strawberry Plum, Vanilla Sencha, Maple Walnut and Ginger Limencello. The range of flavors has been especially designed to reflect the palate of a New Zealander. Resembling a cigarette box, the packaging for Noble & Savage includes a tasting profile card that is tucked inside and can be easily resealed in order to preserve freshness.
Flavors of tea included in the range are Black & Gold, Chamomile Blossom, Colonial Breakfast, Strawberry Plum, Vanilla Sencha, Maple Walnut and Ginger Limencello. The range of flavors has been especially designed to reflect the palate of a New Zealander. Resembling a cigarette box, the packaging for Noble & Savage includes a tasting profile card that is tucked inside and can be easily resealed in order to preserve freshness.
Trend Themes
1. Premium Tea Packaging - Designing innovative tea packaging concepts that challenge traditional conventions presents an opportunity for a unique brand identity and potentially wider market appeal.
2. Flavor Curation - With a focus on using locally inspired flavor profiles, there is an opportunity for trendsetting tea companies to create unique and memorable blends that stand out in a crowded market.
3. Brand Storytelling - Crafting the story behind a tea brand, including its sourcing, sustainability, and production practices, can create a compelling narrative and increase engagement with socially conscious consumers.
Industry Implications
1. Tea Industry - Exploring innovative packaging, flavor curation, and brand storytelling can position tea companies as purveyors of quality goods with unique offerings.
2. Design Industry - As the demand for creative and unconventional packaging grows, there is an opportunity for graphic designers and packaging experts to specialize in tea packaging design.
3. Hospitality Industry - Partnering with tea companies to offer custom blends and unique packaging options in hotels, restaurants, and cafes can elevate the tea drinking experience and create a memorable customer experience.
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