Twig Teas Focuses As Much on the Drink as It Does on the Design
Meghan Young — March 29, 2016 — Lifestyle
References: studiothomas & trendland
Cold Brew Tea is getting a new look thanks to Twig Teas. Twig Teas is a brand that focuses equally on the drink and branding. Although the bottle and labeling is beautiful, it's simple enough that people will be drawn to what's on the inside as much as what's on the outside. Boasting a mixture of filtered water and loose leaf tea , that's an important distinction. Especially the note on the label that there's "nothing else." That's all that's needed, after all.
The Twig Teas branding was created by Studio Thomas. It revolves around a glass bottle and thin vertical strip that "adds to the clean aesthetic and the minimal appeal of both the tea, which has Japanese beginnings," writes Trendland. Different colored caps indicates the different types of flavors available.
The Twig Teas branding was created by Studio Thomas. It revolves around a glass bottle and thin vertical strip that "adds to the clean aesthetic and the minimal appeal of both the tea, which has Japanese beginnings," writes Trendland. Different colored caps indicates the different types of flavors available.
Trend Themes
1. Clean Aesthetic Tea Branding - Opportunities for disruptive innovation include exploring sustainable and eco-friendly packaging materials and designs that align with the clean and minimal branding of Twig Teas.
2. Focus on Drink and Branding - Opportunities for disruptive innovation include creating a strong brand identity that equally prioritizes the quality of the drink and its packaging and design.
3. Minimalist Bottle and Labeling Design - Opportunities for disruptive innovation include experimenting with different bottle shapes and labeling designs that maintain the simplicity and elegance of Twig Teas' brand identity.
Industry Implications
1. Beverage Industry - Opportunities for disruptive innovation in the beverage industry include exploring different combinations and brewing techniques to create unique taste profiles while maintaining a clean and simple branding like Twig Teas.
2. Packaging Industry - Opportunities for disruptive innovation in the packaging industry include creating sustainable and eco-friendly packaging options that align with the minimalist branding of Twig Teas.
3. Design Industry - Opportunities for disruptive innovation in the design industry include experimenting with different packaging and labeling designs that maintain the simplicity and elegance of Twig Teas' brand identity while also being functional and practical for consumers.
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