Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Jana Pijak — September 11, 2015 — Lifestyle
References: eventmagazine
Snog's Yog-Yurt pop-up recently opened at London's Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy yet delicious alternative to ice cream and even featured a chill-out tent area for visitors.
In addition to handing out original and passionfruit yogurt samples to festival attendees, Snog also gave concert goers access to a diverse menu of tasty frozen treats that they would purchase after tasting.
The Yog-Yurt festival pop-up will be making a splash at other UK music festivals and is a smart example of marketing that appeals to millennials. Snog's decision to provide tasty refreshments to those who are attending an outdoor event doesn't end with free samples but encourages hungry concert goers to cool down with a frozen treat that is healthier than the classic ice cream cone.
In addition to handing out original and passionfruit yogurt samples to festival attendees, Snog also gave concert goers access to a diverse menu of tasty frozen treats that they would purchase after tasting.
The Yog-Yurt festival pop-up will be making a splash at other UK music festivals and is a smart example of marketing that appeals to millennials. Snog's decision to provide tasty refreshments to those who are attending an outdoor event doesn't end with free samples but encourages hungry concert goers to cool down with a frozen treat that is healthier than the classic ice cream cone.
Trend Themes
1. Pop-up Yogurt Shops - There is an opportunity for businesses to capitalize on the trend of opening temporary yogurt shops at music festivals, offering refreshing and healthy alternatives to traditional frozen treats.
2. Millennial Marketing - Businesses can learn from Snog's success in targeting millennials by providing unique and appealing experiences that align with their preferences and values.
3. Healthier Frozen Treats - There is a growing demand for healthier alternatives to ice cream, presenting an opportunity for businesses to create and promote frozen treats that offer both taste and health benefits.
Industry Implications
1. Pop-up Retail - The trend of opening temporary yogurt shops at music festivals falls under the pop-up retail industry, where businesses can take advantage of limited-time opportunities to attract new customers and boost brand visibility.
2. Food and Beverage - The success of Snog's Yog-Yurt pop-up highlights the potential for innovation within the food and beverage industry, particularly in creating healthier frozen treat options and targeting specific consumer demographics.
3. Event Management - The rise of festival pop-ups like Snog's Yog-Yurt presents opportunities for event management professionals to collaborate with businesses and create unique experiences that enhance attendees' enjoyment and satisfaction.
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