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Immersive Environment

Multimedia simulations appeal to escapism

Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Trend Themes
1. Immersive AR/VR Experiences - Creating unparalleled and fully immersive experiences that use cutting-edge technology to transport users to different worlds.
2. Use of Light in Installations - Using light and color to create unique and immersive installations that transform spaces.
3. Interactive and Haunting Art Installations - Transforming traditional art experiences and engaging viewers by creating enthralling, fully immersive and sometimes haunting art installations.
Industry Implications
1. Entertainment and Media - Companies in these industries can use immersive AR/VR experiences to tell stories and engage users in new ways.
2. Art and Design - Artists and designers can take inspiration from the use of light and color in installations to create immersive visual experiences.
3. Hospitality - The hospitality industry can reference these immersive experiences for innovative ways to engage and entertain guests.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
369,006 Total Clicks
Date Range:
Oct 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Colorful Luminous Installations
Colorful Luminous Installations
This Light Installation by Artist Liz West is a Sensory Experience
Artist Liz West uses color and light to create unique, immersive experiences that transform large spaces with gradient colors. The latest in a series of installations that make prominent use of T8... MORE
Haunting Playhouse Installations
Haunting Playhouse Installations
Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
Philadelphia-based artist Alex Da Corte is currently presenting a surreal motel-themed art installation titled ‘Die Hexe’ inside New York City’s Luxembourg & Dayan. Located in... MORE
Movie Motel Recreations
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
A&E has recreated the titular accommodations from the network’s hit television show Bates Motel at SXSW 2015 in Austin, Texas. The Bates Motel at SXSW will feature a Norman Bates-themed... MORE
Sand Simulated Tents
Sand Simulated Tents
The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition
The Kilo for Institut du Monde Arabe installation brings a wealth of culture to Paris. Kilo has created goat wool and camel-haired tents in front of the patterned glass and metal Arabic institution.... MORE
play_circle_filledCinematic AR Stunts
Cinematic AR Stunts
FOX Spain's Augmented Reality Experience Wows TV Fans
To promote wildly popular TV shows like Marvel’s Agents of S.H.I.E.L.D., Homeland, Sleepy Hollow and The Walking Dead, FOX Spain took the average augmented reality experience to cinematic... MORE
Augmented Reality Fantasy Experiences
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a... MORE

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On-Demand Interactive Events
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Emoji Tattoo Parlors
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Interactive Cat Videos
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Lavish Festival Suites
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Phone Charger Rescue Dogs
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BBQ-Themed Research Labs
BBQ-Themed Research Labs
The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
Multimedia Church Installations
Multimedia Church Installations
Portee by Lab212 is an Interactive Light Show in a Cathedral
Kinetic Art Installations
Kinetic Art Installations
Encontros by Arturo Alvarez is a Group of Sculptures About Vitality
Luminous Fabric Installations
Luminous Fabric Installations
Wonderwall by LIKEarchitects is an Imaginative Interactive Exhibit
Northern Lights Installations
Northern Lights Installations
Waterlicht by Studio Roosegaarde Resembles a Stunning Virtual Flood
Ephemeral Sculpture Installations
Ephemeral Sculpture Installations
The Justin Yellin Lincoln Center Showcase Celebrates Ballet
Illuminating Sculptural Playgrounds
Illuminating Sculptural Playgrounds
Forest Loops by Suppose Design is a Climbable Art Installation
play_circle_filledChoreographed Light Installations
Choreographed Light Installations
The House of Cards by OGE Creative Group is Illuminating
Sensational Telenovela Installations
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Alex Da Corte's New Show Features the Fruits of His Studies
Vividly Poetic Installations
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Mobile-Integrating Photography Books
Mobile-Integrating Photography Books
Inside Tracks Offers Additional Video Footage via Smartphones
Gorgeously Sloping Architecture
Gorgeously Sloping Architecture
Zaha Hadid's Heydar Aliyev Center Wins Design of the Year
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
Sonic Wifi Experiments
Sonic Wifi Experiments
Frank Swain Can Physically Hear Wireless Data With His Hacked Hearing Aids
Surreal Digital Museums
Surreal Digital Museums
The 'From Monet to Cézanne' Exhibit Explores French Impressionists
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
Museum Spying Photoblogs
Museum Spying Photoblogs
The Instagram Account 'Museum Babes' Snaps Dames Taking in Art
Musical Gift Guides
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The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
play_circle_filledHistoric Simulation Apps
Historic Simulation Apps
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Holographic Presentation Rooms
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play_circle_filledVirtual Reality Engagements
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
Chinese Second-Hand Stores
Chinese Second-Hand Stores
Trash & Diamond is a Carefully Curated Thrift Shop in Beijing
Wooden Maze Installations
Wooden Maze Installations
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Immersive Light Installations (UPDATE)
Immersive Light Installations (UPDATE)
Jim Campbell Moves 'Scattered Light' to Hong Kong
Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
play_circle_filledTravel Simulation Booths
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Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Virtual Reality Headsets
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The Totem Headset Has Two On-Board Cameras and HDMI Compatibility
All-Blue Museums
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The Cachaça Museum in Brazil Consists of a Steady Hue
Enhanced Museum Photos
Enhanced Museum Photos
These Porsche Museum Photos Highlight the Museum's Thoughtful Architecture
play_circle_filledVirtual Reality Movie Selections
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
Silver-Focused Installations
Silver-Focused Installations
Tinker Imagineers Present the 'World of Silver'
Elemental Wooden Installations
Elemental Wooden Installations
'Part to Whole' Features Several Thousand Wooden Parts
Virtual Reality Surgery Videos
Virtual Reality Surgery Videos
French Surgeons Are Recording Surgery Videos for the Oculus Rift
LED Honeycomb Structures
LED Honeycomb Structures
Chris Knapp's Cellular Tessellation Installation is Fuelled by Geometry
Grocery Bag Light Installations
Grocery Bag Light Installations
The Labyrinth of Plastic Waste by Luzinterruptus is Eco-Friendly
Virtual Reality Arcade Games
Virtual Reality Arcade Games
A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift
Virtual Zombie-Shooting Games
Virtual Zombie-Shooting Games
'Zero Latency' is Developing a Free-Roaming Virtual Reality Game
play_circle_filledHyperreal Lag Simulators
Hyperreal Lag Simulators
UmeNet Launched an Experiment That Lets Users Experience Internet Lag
play_circle_filledAerial Crime Fighting Drones
Aerial Crime Fighting Drones
The CUPID Drone Prototype Made Its Debut at the SXSW 2014 Conference
Suspended Kinetic Light Installations
Suspended Kinetic Light Installations
A Moving Luminecent Art Installation Designed by Tetro
Portral-Like Light Installations
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Y by Carsten Holler is Inspired by 'Mein Name sei Gantenbein'
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The Cinimod Studio Tunnel Boasts Interactive Illumination
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Radical Dilating Walls
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