The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop
Jana Pijak — September 11, 2015 — Marketing
References: citymagazine.rs
Opened this summer, the Coca Cola Belgrade pop-up featured samples of the soda manufacturer's refreshing beverages and gave visitors a chance to shop a limited edition collection of branded apparel and accessories.
In addition to free soda samples, photo booths and interactive gaming experiences -- a hit among the pop-up's younger visitors -- this Coca Cola Belgrade event also included a fashion show and a branded shop that featured signature t-shirts, handbags and even toys, all branded with the iconic soda insignia.
Aiming to present Coca Cola as a lifestyle brand, this pop-up presented a soda-inspired clothing range to a European market and revealed exciting promotions and giveaways to those who made a purchase in the temporary boutique.
In addition to free soda samples, photo booths and interactive gaming experiences -- a hit among the pop-up's younger visitors -- this Coca Cola Belgrade event also included a fashion show and a branded shop that featured signature t-shirts, handbags and even toys, all branded with the iconic soda insignia.
Aiming to present Coca Cola as a lifestyle brand, this pop-up presented a soda-inspired clothing range to a European market and revealed exciting promotions and giveaways to those who made a purchase in the temporary boutique.
Trend Themes
1. Beverage Pop-ups - Beverage pop-ups are being used as a platform to showcase a company's products and promote their brand through interactive experiences and limited edition merchandise.
2. Branded Fashion Collections - Companies are creating unique fashion collections that align with their brand identity, using them as a way to engage with customers and create a lifestyle brand image.
3. Interactive Gaming Experiences - Pop-ups are incorporating interactive gaming experiences as a way to engage younger audiences and create memorable experiences for attendees.
Industry Implications
1. Beverage Industry - Beverage companies can utilize pop-ups as a way to create an interactive experience for potential customers and showcase their products through limited edition merchandise and interactive activities.
2. Fashion Industry - Fashion brands can create unique collections that align with a company's identity and sell them through pop-up shops, integrating interactive experiences as a way to engage with customers.
3. Gaming Industry - Gaming companies can partner with pop-ups to create interactive gaming experiences for attendees and engage with younger audiences through the promotion of their products.
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