Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Trend Themes
1. Remixed Nostalgia - Consumers are satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of content through new experiences and contexts.
2. Extreme Tourism - Adventure tourism isn't always about extreme outdoorsy activities, but about creating lifelong memories that challenge one's ability to deal with dangerous situations with other people.
3. Reimaginings - By transforming beloved pop culture favorites, filmmakers, game developers, and companies can appeal both to established fans and newcomers with creative and innovative elements.
Industry Implications
1. Entertainment Industry - Entertainment firms can benefit by revisiting nostalgic franchises and investing in new iterations or creative reimaginations and concepts for fans.
2. Tourism Industry - Tourism companies could explore offering unique experiences for consumers in new, unusual and sometimes extreme locations, shaped by fantasy or pop culture themes.
3. Social Media Industry - Social network platforms can improve user engagement by collaborating with media properties to offer fan pages or throwback experiences themed around iconic pop culture franchises.
6 Featured, 51 Examples:
181,904 Total Clicks
Date Range:
Jan 15 — Mar 15
Trending:
Mild
Consumer Insight Topics:
